LG campaigns for endangered species on Times Square billboard

19 / 04 / 2024

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LG has decided to mark the 2024 Earth Day with a 3D anamorphic digital out-of-home campaign on its Times Square billboard in New York City highlighting some of the world’s most vulnerable and endangered species in need of ongoing protection.

Different species will be highlighted throughout the year beginning on April 17 with the snow leopard, followed by the bald eagle, Galapagos sea lion and reindeer later this year. The series will portray each animal in a stunning 3D effect that appears to be extending out of the actual display.

Through partnerships with Discovery Education and the National Wildlife Federation, LG will host a K-12 educational series about vulnerable and endangered species tied to the Time Square billboard series.

The LG Endangered Species Series will provide K-12 students with a deeper understanding of the unique qualities of endangered animals, and the role they play in maintaining a healthy ecosystem while fostering an appreciation of what makes each species special. LG will distribute curriculum materials aligned with educational standards to students and educators across the US.

The LG Electronics North American Innovation Campus in Englewood Cliffs, New Jersey, is hosting the Life’s Good Earth Day Fair on April 22. Open to the public, the event will include a range of activities that highlight the importance of sustainable practices.

In collaboration with the National Wildlife Federation, the community fair will provide valuable information on sustainable best practices and guidance on establishing your backyard as a Certified Wildlife Habitat.

In addition to these activations, LG is working to make Earth Day every day by developing the most innovative products that provide consumers with significant savings through energy efficiency.