Saroufim: Creative economy, sustainable development are two sides of same coin
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Banque Misr has copped four awards from the 2023 Digital Banker magazine for being the best in the fields of digital transformation, small and medium sized enterprises (SMEs) and human resources (HR).
Banque Misr was named the Best Digital Bank in Egypt 2023, Best Bank for Small and Medium Enterprises (SMEs) in Egypt 2023, Best Initiative and Best Product for Islamic Banking Services for SMEs in the Middle East and Africa 2023, and Best Program for training and upskilling employees in the Middle East and Africa 2023.
The winners are selected according to a large set of international standards in addition to opinions of specialized in all relevant domains.
These awards crowned the bank’s efforts in the field of digital transformation, where the bank always seeks to provide e-solutions to cater for customers’ needs.
It also works on localizing modern technological services in the banking sector to cope with international development in addition to benefiting from new development approaches.
Therefore, the bank has copped the award for the best digital bank in Egypt in appreciation of its outstanding efforts in the field of digital transformation which is one of the mainstays of its strategy. The bank has offered the best banking experience for clients.
Banque Misr provided a number of digital products that efficiently serve clients and consequently increase profitability.
As for SMEs, the bank launched loan and murabaha for financing SMEs “Express” which offered the first digital loan in Egypt in this score.
The bank always seeks to support SMEs to consolidate the concept of entrepreneurship as a driver of economic growth.
The bank also has got engaged in initiatives and protocols that buttress SMEs as Banque Misr contributed to NilePreneurs which was spearheaded by the Central Bank of Egypt.
The bank has also launched several training programs through international training companies qualified for upskilling employees to ensure high productivity.
The bank always does its best to maintain its long-term success, especially through providing electronic solutions and services that meet the needs of its clients. Actually, the strategy of Banque Misr underlines the bank’s commitment to sustainable development.
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