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Yachak to plant over 500,000 trees by 2024
Pepsico’s Yachak is working to restore nearly 300 acres of green space by planting 280,668 tree seedlings and will plant over 500,000 trees by 2024.
This falls within its partnership with non-profit organization One Tree Planted,
These combined efforts have made long-term harvesting possible and have provided 72 farmers with sustainable income and employment. A portion of each purchase of YACHAK goes towards supporting One Tree Planted.
“We’re excited to unveil this new, modern packaging design for YACHAK. By evolving our packaging to focus on emphasizing consumer interests, we’re letting our organic ingredients speak for themselves,” said Aziel Rivers, Senior Director of Marketing at PepsiCo. “This redesign was created first and foremost with our consumers in mind, bringing them an energy boost throughout the day while also being mindful of where their products come from.”
Each unique flavor is made with USDA Organic ingredients including Yerba Mate, a species of the holly plant that grows in the central and southern regions of South America and provides a natural source of caffeine.
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