Persil r-PP packaging wins WPO global award of 2021

22 / 02 / 2021

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The K3^® r-PP packaging of Persil 4in1 DISCS detergent –  which contains 50 percent recycled polypropylene (r-PP) – copped the Worldstar Global Packaging Awards 2021 of the World Packaging Organization (WPO).

Henkel and Greiner Packaging have jointly developed packaging solutions to garner this award.

The r-PP used in Persil packaging is recovered from plastic in household waste.

The sustainable cardboard-plastic packaging solutions Henkel uses for its Persil 4in1 DISCS have been continually upgraded in recent years.

“Cardboard-plastic packaging solutions like ours help minimize the use of plastic. As a manufacturer of sustainable packaging, the team here at Greiner Packaging continually takes on new challenges – and as of 2020, we have now brought to market packaging solutions containing 50 percent postconsumer r-PP for the first time. This especially eco-friendly solution thoroughly convinced the jury, and we succeeded in taking home the award out of 17 entries in the household packaging category,” says Lena Mittendorfer, member of the Global Key Account team at Greiner Packaging, who was part of the project.

By creating the K3^® cardboard-plastic packaging products that won the award, Greiner Packaging is helping to reduce plastic consumption as well as offering a high-quality solution – with respect to both its look and its stability.

Thanks to its innovative, patented tear-off system, the cardboard sleeve and the plastic container can be easily separated and recycled after use. This means consumers benefit from 100 percent recyclable packaging, and the packaging’s lower plastic content helps to reduce CO₂ emissions, while the cardboard sleeve maintains the container’s stability.

Recycled material is used in this packaging solution’s cardboard sleeve, while the containers consist of 50 percent r-PP. Greiner Packaging uses a double-layer approach for the packaging. The inside of the plastic container is made from white, virgin material, which guarantees an ideal color contrast with the colorful detergent DISCS. Meanwhile, the outer layer of the packaging contains r-PP. This layer’s grayish color has no impact on how the packaging looks, because it is wrapped in a cardboard sleeve that can be printed or decorated for an attractive appearance.