PepsiCo Egypt to invest EGP 200 m to empower next generation of football talent over next 3 years
PepsiCo Egypt announced the launch of “Pepsi Stars”, a groundbreaking football development program, at EGP ...
CSR is a “Must” not luxury
A well-touted slogan, coming to give impetus to the notion that having a pronounced and meaningful CSR activity, is actually good for business.
This premise is indeed generally accepted globally, and is supported by empirical data, in a recent survey conducted by Neilsen consumer research agency, it showed that over 55% of consumers globally, would pay an extra in purchasing goods and services produced/offered by companies with an active and sustainable CSR mandate…or what some may call socially responsible capitalism.
A strong commitment by Corporate Egypt to positive social and environmental impact goes way beyond a good will gesture that deserves applaud, it is in fact a question of survival.
Egypt faces a number of major and crucial challenges, to name but a few, poverty, health, education, housing, unemployment etc., coupled with an explosions in population growth.
Therefore, for corporate Egypt to double up and multiply its efforts on the CSR front, in a well-coordinated and sustainable effort targeting the above problem areas, is not a gift, not a luxury…it is simply a MUST.
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