CEO: Electrolux backs Egypt Vision 2030, implements sustainability strategy

01 / 11 / 2022

By Marwa Nassar - -

Maissam El Hennawy, CEO of Electrolux Egypt, said the company backs Egypt Vision 2030 and implements a clear strategy to support sustainability within its factories and with its suppliers.

The sustainability strategy of Electrolux – the world’s leading manufacturer of home appliances – focuses on using alternative materials for plastic, reducing carbon dioxide emissions, and water treatment, industrial waste recycling and the use of alternative energy to support the government’s strategy aimed at increasing the participation of clean energies in electricity generation, he said during a media visit inside two of Electrolux factories in the 10th of Ramadan area.

He said Electrolux considers Egypt one of the promising markets that enjoy historical and strategic importance in the region, and is keen to invest in the Egyptian market.

Hennawy emphasized the success of Electrolux products. He said that the company attaches great importance to supporting the deepening local manufacturing strategy, Egypt’s Vision 2030, and supporting the national economy, by supporting exports.

“We have achieved clear and steady steps in implementing our strategy to transform Egypt into an export base, as we have succeeded in exporting our products to more than 25 countries in Africa, the Middle East, and North America, and very soon in Europe, which confirms Electrolux’s interest in the quality and specifications of its products and its reliance on the use of the latest international technology in manufacturing,” he said.

The media tour inside two of its factories in the 10th of Ramadan area – the Electrolux factory for refrigerators, washing machines, electric heaters, and the factory of cookers and gas heaters – was meant to bring to limelight the latest methods of modern technology used by the company in the manufacture of home appliances as well as the latest developments in factories to implement the highest quality standards in the manufacturing process with energy-saving and environmentally friendly technology.

The tour was attended by Engineer Ashraf El Bahwash, Head of Manufacturing Operations at Electrolux in Asia, the Middle East, and Africa, and a number of company officials and factory workers, in the presence of a large group of media professionals, who inspected production lines and manufacturing stages until exiting the final product, testing its efficiency and safety, and following up on the production stages and techniques, and the technology used in manufacturing, which is comparable to the most advanced global factories in terms of the technology used, the manufacturing systems used and the application of best environmental practices, which is reflected in the efficiency of production.