Boehringer Ingelheim, VeryNile join forces to combat plastic pollution
Boehringer Ingelheim has partnered with Bassita, through its VeryNile initiative, to engage employees in environmental ...
Boehringer Ingelheim, VeryNile join forces to combat plastic pollution
Boehringer Ingelheim has partnered with Bassita, through its VeryNile initiative, to engage employees in environmental activities focused on protecting the Nile River and promoting community participation in Egypt.
The partnership falls under the company’s Sustainable Development for Generations strategy and will give employees opportunities to take part in locally organized environmental activities, raising awareness of plastic pollution and the importance of preserving the Nile.
Through the collaboration, employees will also gain hands-on exposure to waste collection, sorting and recycling activities carried out by Bassita and VeryNile, linking employee engagement with the initiative’s community-based efforts.
Turning sustainability commitments into local action:
Derek O’Leary, general manager for India, the Middle East, Turkey and Africa at Boehringer Ingelheim, said sustainability is central to the company’s approach to creating long-term value for society and future generations.
Through its Sustainable Development for Generations strategy, the company seeks to translate global ambitions into tangible action across its markets, with partnerships playing an important role in addressing local priorities and contributing to healthier communities, he added.
Mohamed Meshref, General Manager and Head of Human Pharma for North, East and West Africa at Boehringer Ingelheim, said the company aims to translate its sustainability framework into practical initiatives that address the needs of the communities it serves.
The Nile is at the heart of Egypt’s people, communities and environment, making its preservation a natural focus for the company’s local efforts, Meshref said. The partnership will enable employees to participate in environmental activities and raise awareness of the importance of protecting the river.
VeryNile mobilizes communities against plastic pollution:
Alban de Ménonville, Founder and Managing Director of VeryNile, said protecting the Nile requires collective action and long-term commitment.
The initiative brings individuals and organizations together to support practical environmental efforts, with the partnership demonstrating how collaboration can mobilize stakeholders around the shared responsibility of protecting one of Egypt’s most important natural resources, he added.
VeryNile, an initiative of Bassita, works to combat plastic pollution in the Nile by mobilizing local communities, particularly fishermen, to collect plastic waste from the river while supporting their livelihoods. Its activities combine environmental protection with community engagement and economic support.
Boehringer Ingelheim is a biopharmaceutical company operating in human and animal health. Founded in 1885, the privately held company employs more than 54,500 people and serves over 130 markets, with a focus on research and development and innovative treatments.
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