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Burger King awarded for recyclable packaging
Burger King, Miami, has been awarded the “Made for Recycling” seal from Interseroh for its fruit pouches. The fast-food chain was recognized by Interseroh, an environmental service provider, for using the “Made for Recycling” method, which deemed the packaging for the new apple and banana fruit pouches from Burger King as “excellently recyclable.”
The pouch packaging, which launched in April, won 19 out of 20 points used in the method. As a result, the pouches were awarded the quality seal by Interseroh, which is a subsidy of the ALBA Group, an international recycling and environmental services company.
“We are pleased that increasing numbers of companies are using recycling-friendly packaging,” says Markus Müller-Drexel, managing director of Interseroh. “The better the recyclable loop works, the more effectively we can reduce the use of natural resources and ease the burden on the climate.”
According to a news release from Interseroh, Burger King’s packaging was selected because it’s made from 100 percent polypropylene. Conventional pouches, by contrast, often consist of three different materials plus aluminum foil, which makes their mechanical recycling either hard or even impossible.
“For us, the launch of new packaging is another important step forwards in the direction of sustainability,” says Klaus Schmäing, director of marketing at Burger King. “The ‘Made for Recycling’ seal supports our customers in making environmentally aware purchasing decisions.”
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