Lifebuoy telehealth service reaches millions of people in Asia

13 / 12 / 2021

By Marwa Nassar - -

Lifebuoy has teamed up with leading telehealth providers in India, Indonesia, Vietnam, Bangladesh and Pakistan to reach millions of people under its campaign “Doctor Anywhere.”

Lifebuoy’s telehealth activations have reached almost 300 million people since 2020, forming a large part of the brand’s Covid-19 response.

The campaign has so far managed to reach 10 million people in Vietnam, 3 million in Indonesia and 25 million in India.

Lifebuoy seeks to expand the reach of these vital platforms – and it will continue to scale up availability to further democratize healthcare. The brand is using its packaging and its commercials to drive consumers to these platforms, where they can receive free doctor consultations and healthcare advice.

Lifebuoy’s handwashing messages are integrated into the telehealth apps and websites, enabling the brand to boost its thought leadership and expertise credentials while reaching communities across rural regions.

“For over a century, Lifebuoy has used its behavior-change expertise to help inspire more people to wash their hands with soap more often. Now we are committed to improving access to health care too,” explains Triveni Rajagopal, Global Digital Director, Skin Cleansing & Oral Care.

Lifebuoy was named the third most-chosen brand in the world in this year’s Kantar Brand Footprint report. The telehealth partnerships are a crucial addition to the brand’s traditional product range, connecting those most in need with crucial healthcare consultation services. Looking ahead, Lifebuoy telehealth will continue to expand to more countries.

“Telemedicine is invaluable for our consumers and makes business sense when it comes to Lifebuoy’s plans for further growth. Partnering with digital healthcare providers sees us evolve from the world’s leading hygiene soap brand^– to one that is helping improve access to healthcare for millions of individuals as well,” says Kartik Chandrasekhar, Global Brand Vice President, Lifebuoy, Unilever.

Over the years, Lifebuoy has helped more than 1 billion people adopt better handwashing habits to help keep germs at bay. Now the brand is taking its social mission to the next level, supporting millions more to improve their health and hygiene through its telehealth partnerships.