Disney, State Farm team up to encourage people’s positive action in communities

04 / 09 / 2022

By Marwa Nassar - -

The Walt Disney Company joined State Farm in setting Good Neighbor Month in motion, encouraging people to take action in their communities, unite neighborhoods, and spotlight those who are making a positive impact.

As part of its corporate alliance with Disney, State Farm is gathering Disney talent and its own ambassadors to use their social media channels to electrify fans during this month of neighborly festivities.

Throughout September, Disney personalities such as Francia Raisa (Hulu’s How I Met Your Father) and Cierra Ramirez (Freeform’s Good Trouble) will join State Farm brand ambassadors and star athletes, including Karl-Anthony Towns, in sharing on social channels using #GoodNeighborCheck.

The virtual call to action invites consumers to share their good deeds and recognize people who embody what it means to be a good neighbor. Fans can follow along on Facebook, Instagram, Twitter, and TikTok to see who’s being called on to participate, watch the stories unfold, and get involved.

“Good Neighbor Month is all about inspiring community, which made it the perfect opportunity to expand the relationship between Disney and State Farm,” says Mike Denby, SVP, Disney Advertising. “By tapping into Disney’s outstanding talent and industry-leading portfolio of brands, we are harnessing the power of connection to authentically engage with audiences and inspire kindness.”

For more than a century, State Farm has striven to help more people in more ways, and this year, Disney is joining the festivities as part of the organization’s shared commitment to do good and spread joy.

“Over our 100 years, we’ve championed good neighbors across the country and in the communities where our State Farm agents support them. We’re amplifying this tradition to extend that good neighbor spirit and invite everyone to show us how they’re making a difference,” says Alyson Griffin, Vice President of Marketing at State Farm. “This month couldn’t be a better time to team up with Disney and spotlight good deeds in action.”