Nestlé Metaclub aims to back Rainforest Alliance, encourage donations

21 / 04 / 2023

By Marwa Nassar - -

The Nestlé Cereals Metaclub aims to support the Rainforest Alliance in raising awareness for their sustainability projects and encouraging donations.

The Nestlé Cereals Metaclub will host a vast space with 10 unique virtual attractions on Decentraland, bringing together access to sustainability themed online challenges, NFTs with real life rewards, and a digital Anghami lounge featuring specially curated playlists with free Anghami Plus subscriptions.

“Living up to our purpose to “Make Breakfast Better”, “we are excited to be the first Breakfast Cereal Business to enter the metaverse and aim to create immersive and rewarding experiences for our consumers to enjoy and connect with our brands while raising awareness with our dedicated sustainability attractions”, said Nehmatallah Younes, Business Executive Office, Cereal Partners Worldwide, Middle East & North Africa.

“Our Nestlé Cereals Metaclub offers a unique channel to engage and connect with younger audiences, educate them on the topics of sustainability, while taking them through an omnichannel brand experience,” said Bahaa Boulmona, Brand Manager, Cereal Partners Worldwide, Middle East & North Africa.

Qossay Al Sattari, Distribution Partnerships Lead, Anghami, commented: “At Anghami we strongly believe in innovation and in offering customers unique entertainment experiences that have a positive social impact. This initiative is a great example of innovation meeting sustainability.”

With a special focus on regenerative agriculture, the Nestlé Cereals Metaclub features a dedicated Rainforest Corner, in partnership with the Rainforest Alliance, to raise awareness for sustainability projects and encourage donations.