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BDO survey: 60% of CFOs intend to accelerate growth by increasing investment in AI adoption next year
The 2025 CFO Outlook Survey revealed that CFOs intend in the next 12 months to accelerate growth by increasing investment in AI adoption (60%), expanding products or services (48%), and implementing pricing strategy adjustments (46%).
Companies will continue to pursue generative AI through a variety of strategies in the year ahead. Some organizations are developing proprietary platforms (21%), while others are exploring third-party solutions (32%). Despite the continued interest in AI, CFOs cite challenges like employee adoption, scaling, and inadequate IT infrastructure as the most significant hurdles to successful AI implementation.
Many organizations are strengthening talent recruitment and retention efforts as part of their growth strategies. Thirty-nine percent are leveraging AI adoption for employee enablement and 32% plan to boost monetary compensation to attract talent.
While these growth initiatives signal confidence in the market, CFOs remain mindful of potential headwinds like policy shifts, increasing cyber threats, and competition for top talent. To navigate these challenges and improve resilience, businesses plan to enhance cybersecurity measures (37%), implement new risk monitoring and intelligence tools (37%), and update their business continuity plans (31%).
Organizations reported seeing tangible benefits from their sustainability initiatives, like increased innovation and new business opportunities (37%) and greater access to favorable financing and investments (34%). Investing in employee well-being (40%) and sustainable product development (39%) are the top areas where CFOs will focus sustainability efforts in 2025.
“Moving into 2025, it’s clear CFOs are not just adapting to change but are actively embracing it and helping shape their organization’s response. The bold steps being taken in AI, workforce development, and sustainable operations are not merely reactions to market pressures – they are strategic moves to refine and redefine how leaders are conducting business. By embracing innovation and prioritizing resilience, these leaders are setting a new trajectory for growth,” CEO of BDO USA Wayne Berson.
The 2025 CFO Outlook Survey, capturing insights from 500 CFOs across life sciences, healthcare, manufacturing, retail, and technology companies, revealed how businesses will navigate this landscape, drive innovation, and fuel new growth.
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