14% of Coca-Cola’s beverage volume comes from refillable packaging

16 / 08 / 2026

By Marwa Nassar - -

Refillable packaging accounted for 14% of the Coca-Cola Company’s total beverage volume in 2024, as the company and its bottling partners expand reusable glass and PET bottles across markets where infrastructure and consumer demand can support them.

Refill, reuse, repeat:

Refillable bottles are designed for multiple reuse cycles, with performance varying by packaging material, design and operating conditions.

The Coca-Cola system is investing in local collection infrastructure, production capacity and consumer campaigns to expand refillable packaging. The approach requires upfront investment and ongoing support from customers and consumers.

Many bottlers are also simplifying the process by using standardized universal bottles across multiple brands.

$23 mln for universal bottles in Ecuador:

In Latin America, bottling partner Arca Continental invested $23 million to produce universal bottles and family-size returnable packaging in Guayaquil, Ecuador.

The new production line is designed to optimize water and energy use and can process up to 400 bottles per minute.

€146 mln upgrade powers refillable bottles in France:

Coca-Cola Europacific Partners France became the first soft drink supplier in the country to offer its full beverage range in refillable bottles, including Coca-Cola, Sprite, Fanta and Fuze Tea.

The bottles are collected, cleaned and refilled at CCEP’s facility in Grigny, outside Paris.

The company inaugurated one of Europe’s fastest and most flexible glass bottle lines at the site in 2025 following a €146 million investment to modernize and expand production capacity.

Refillable push goes global:

Coca-Cola and its bottling partners are expanding refillable packaging in markets including Germany, South Africa and Vietnam, while new investments are strengthening production capacity elsewhere.

Thailand’s HaadThip Limited has added a new glass bottle production line, while Coca-Cola HBC invested €12 million to expand its refillable packaging line in Austria.

Consumer campaigns in Brazil and Bolivia are also promoting the convenience and environmental benefits of refillable bottles.

Century-old model gets new push:

Refillable glass bottles have been part of Coca-Cola’s packaging model for more than a century, with the company positioning reuse as a way to offer consumers more packaging options while helping reduce packaging waste.

“Refillable packaging requires local collection infrastructure, up-front investment and ongoing support from customers and consumers,” Coca-Cola said, underscoring the locally led approach behind its global expansion.