5% of Juhayna’s pink product profits back Baheya’s cancer fighters

Juhayna Food Industries is allocating 5% of the profits from its pink products during October to Baheya Foundation under its “5 Kheir” campaign, supporting services for women battling breast cancer.

The pink campaign marks 11 years of partnership between the company and the foundation, combining financial support with breast cancer awareness and early detection efforts.

Raising awareness of early detection:

This year’s campaign carries the slogan “Falna Kheir, Bas Kefaya Takheer,” urging women to overcome fears and misconceptions that may delay medical screening. It highlights early detection as a step toward understanding their health status and seeking timely medical care.

11-year partnership with Baheya:

Since the partnership began in 2015, Juhayna has supported Baheya’s services and expansion plans. The company initially contributed to the construction of the first phase of Baheya Hospital, with the collaboration later expanding to include awareness and community campaigns.

More than 1,633 women have benefited from early detection services, medical tests and treatment through the partnership, according to the company.

Supporting women’s health:

Juhayna CEO Seif Thabet said the partnership has evolved over the years in both the nature of support provided and its intended impact. He added that the company’s commitment to women’s health extends beyond financial contributions to raising awareness and encouraging early screening.

Tcancerrough the “5 Kheir” campaign, Juhayna aims to build on its work with Baheya and encourage more women to seek screening without delay, Thabet said.

About Juhayna

Established in 1983, Juhayna Food Industries produces, processes and packages dairy products, juices and cooking products. The company operates in Egypt’s dairy and juice markets and exports its products to 64 countries.