L’Oréal Egypt backs Entreprenelle to empower female entrepreneurs

07 / 03 / 2022

By Ahmed Abdel Qawi - - | Edited by Marwa Nassar

L’Oréal Egypt stressed its support for Entreprenelle center to empower female entrepreneurs and hone their skills to contribute to the march of development.

During SheCan 2022, Nahla Mokhtar, the Communications and Sustainability Responsible Director of L’Oréal Egypt, said the company is giving a top priority for empowering women, therefore it launched several initiatives for supporting women in various fields in order to play their role in achieving sustainable development.

She underlined the importance of highlighting examples of successful women to encourage others to move ahead and play their role, expressing happiness for extending the partnership with Enterprenelle to help and empower more women.

Entreprenelle is one of the most important centers for supporting women locally at the economic level through teaching and training them in addition to providing them with needed resources for their enterprises. The center has backed over 100,000 Egyptian women as well as the establishment of thousands of projects.

For her part, Rania Ayman, the Founder and CEO of Entreprenelle and the Leading Women Entrepreneurship Event SheCan, said the event will witness the announcement of several new and important partnerships with various governmental bodies, toped by the Planning Ministry to support more than 1000 projects that can help more than 100,000 female entrepreneurs in 2022.

She added that the coronavirus pandemic has prompted support for women and girls to launch several online projects that serve all Egyptian governorates and help women get income while at home.