Kayaly: SROI can help organizations enhance sustainability

01 / 03 / 2024

By Marwa Nassar - -

Chief of Operating Officer at CSR Arabia Dr. Dina El Kayaly highlighted that Social Return on Investment (SROI) can help organizations enhance sustainability.

Kayaly pointed out that SROI is a method of calculating the social value of your organization’s activities, based on the principles of cost-benefit analysis.

She made the remarks during the 14th CSR & Sustainable Development Forum, currently held in the Red Sea resort city Sharm El Sheikh.

Kayaly expounded that SROI can help “improving your brand image, strengthening your case for more financial grants, taking your proposition to pursue CSR projects more attractive and redefining CSR investment strategy.”

It also helps estimating future impacts and evaluating impacts of existing or past projects as well as building stronger relationships with community stakeholders and project providers, she added.

She further expounded that the SROI framework shows how change is being created by measuring social, environmental and economic outcomes, and uses monetary values to represent them.

She added that SROI helps manage and communicate the social value a project creates in the form of a measurable number that can be understood by all relevant stakeholders.

Finally, she called for considering another terminology “Sustainability Return on Investment” which is a method of measuring the impact of an investment or project on society.