H&M to introduce fully recycled denim in its autumn collection

02 / 09 / 2021

By Marwa Nassar - -

H&M will introduce fully recycled denim in its autumn collection due to be available as of September 9 within the framework of its drive to make more sustainable denim.

H&M will introduce ten-piece collection contains baggy jeans, loose straight-leg jeans, a trucker jacket and an oversized overshirt, along with a bucket hat and shopper — each inspired by the laidback coolness of the 1990s by playing with looser silhouettes.

H&M’s most recycled collection to date is made out of 100% recycled fabrics, threads, labels and pocketing, and partly out of recycled metal zippers and trims.

Also, H&M’s washing technique has a low environmental impact and is free from harmful chemicals.

The new collection is about highlighting the possibilities of recycled materials and providing denim lovers around the world even more choices in sustainability.

Each of the garments are crafted from 100% recycled fabrics – pre-consumer recycled cotton from industrial waste cuttings and post-consumer recycled cotton from collected garments, some with recycled polyester, while the accessories are made entirely from fabrics that have been cut and re-used from production rejections

Reusing from both production waste and collected garments is a vital part of one of the biggest ambitions at H&M, which is to move to a circular production system.