Hammad: Juhayna’s strategy focuses on quality, sustainability, expansion into new markets

18 / 02 / 2025

By Marwa Nassar - -

Mohamed Hammad, Director of External Markets at Juhayna Food Industries, said that Juahyna’s strategy focused on quality, sustainability and expansion into new markets.

Hammad’s remarks came as Juhayna Food Industries announced its sponsorship of Gulfood 2025, the world’s largest trade event in the food industry sector. The event is taking place at the Dubai World Trade Centre from February 17 to 21, 2025.

Hammad stated that “Our participation in Gulfood 2025 represents a strategic step that reflects our vision to enhance the global presence of Juhayna products, particularly in the Middle East and Africa markets. We are working with a comprehensive strategy focused on quality, sustainability, and expansion into new markets. We believe that the Egyptian food industry holds significant potential, and with our ongoing efforts in innovation and development, we have become capable of competing globally and offering products that meet the diverse needs of consumers.”

Hammad added that “expanding exports is a core element of Juhayna’s strategy. We are focused on achieving sustainable growth in the export sector and increasing our global market share, especially with the rising demand for high-quality food products that meet international standards.”