Etisalat Misr stepping up environmental sustainability efforts as COP27 looms

16 / 09 / 2022

By Ahmed Abdel Qawi - Mohamed Ghobashy - - | Edited by Marwa Nassar

Etisalat Misr (e&) Chief Consumer Officer (CCO) Ahmed Yahia said the company is stepping up environmental sustainability efforts as Egypt is hosting the United Nations Climate Change Conference (COP27) in November.

In press statements, Yahia said the company was at the forefront of companies introducing eco-friendly SIM (e-SIM), noting that the company has launched all needed tests for e-SIM and it is waiting for permits of the bodies concerned.

He stressed that the company has a clear vision for the sustainability file and is giving a top priority to Corporate Social Responsibility (CSR).

He added that Etisalat Misr is deeply interested in promoting the health sector in various Egyptian governorates.

He noted that the company’s customers reached 30 million, expressing optimism that this number would increase in the coming few months in view of the innovative services offered by the company.

He expounded that the Egyptian market witnessed interest in buying mobile phone lines for those at the age of 18, but now there is interest for getting these lines for an age category below 18 and even children.

He said this has enriched the mobile market in Egypt.

As for the rebranding of Etisalat as (e&), he said the company has changed its brand to (e&) as it is turning into a global pioneer of technological investment. The mother company has rebranded Etisalat Misr and is working on rebranding the rest of its firms.