Adidas produces reusable face mask in one month

15 / 07 / 2020

By Marwa Nassar - -

Adidas manufactured reusable face mask only in one month to become the fastest product which the company has ever manufactured.

As soon as the COVID-19 situation began to escalate and scientific and public health groups in many countries started recommending some form of face covering, Adidas felt there was a need for a comfortable and reusable cover as people returned to their communities.

The company immediately started sketching, making and prototyping, all from home. The entire process from ideation to production was less than one month, becoming one of the most rapidly produced products Adidas has ever made.

Adidas then developed a rapid prototyping and production process together with its factory development team, who were able to create mock-ups overnight, the material selection sessions were held virtually, with team family members helped out with initial fittings.

The company said it was fortunate to have teams across every continent and in almost every major city, so it was able to structure the project team in a way where when one person finished their day, they could pass the baton to someone else, who was able to pick up where they left off and keep things moving.

This was all done in collaboration across all of its brands: Adidas and Reebok.

For face covers, the company is currently exploring what a next generation could look like and how it should function. Adidas is looking into a focus on sport and performance to help keep the athlete protected and comfortable during physical activity.