WHO, Angry Birds launch new Self-Care Tournament to raise awareness on mental health

05 / 10 / 2021

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The World Health Organization (WHO) and Angry Birds are teaming up to launch a new Self-Care Tournament on Angry Birds Friends to raise awareness on mental health and provide useful tips to players on how to stay mentally healthy during the pandemic and beyond.

The tournament – which marks the World Mental Health Day that falls on October 10 – features 24 brand-new video game levels related to relaxation and healthy living, as well as numerous WHO recommendations and tips. Throughout the week, the tournament will encourage players to take care of their mental health, with the aim of fostering lasting healthier lifestyles at home.

The Self-Care Tournament starts today in Angry Birds Friends. Play now until October 10!

“The pandemic has taken a toll on everyone’s wellbeing, in several different ways. We’re happy to be able to work together with the World Health Organization to remind people about self care and mental health. There’s nothing quite as relaxing as popping egg-stealing piggies!” says COO Kieran O’Leary from Rovio.

“The COVID-19 pandemic has had a major impact on people’s mental health and overall well-being,” said Andy Pattison, Team Lead of Digital Channels at the World Health Organization. “Now, it’s more important than ever to leverage popular digital platforms, such as Angry Birds to empower people to look after themselves both physically and mentally.”

The COVID-19 pandemic has brought on new realities for many of us, such as working from home, temporary unemployment, home-schooling of children, and lack of physical contact with family and friends. It all takes time to get used to. Adapting to lifestyle changes such as these, as well as managing the fear of contracting the virus, coupled with worrying about beloved people can all be mentally challenging.