Cracker Jack commits $200,000 to support Women’s Sports Foundation

Cracker Jack – one of PepsiCo‘s iconic brands – committed $200,000 to the Women’s Sports Foundation (WSF), a national non-profit that conducts research and advocacy and supports community programming, to help girls and women across North America reach their potential in sport and life.

After more than 125 years as one of sport’s most iconic snacks, Cracker Jack is adding a new face to its roster, with the introduction of Cracker Jill™ to celebrate the women who break down barriers in sports. Tapping into the brand’s rich history with America’s favorite pastime, Cracker Jill™ comes to life through five different representations on a series of special-edition bags, which will be available at the start of this year’s baseball season in professional ballparks across the country and through a donation of $5 or more to the Women’s Sports Foundation.

“We are constantly inspired by the many women who are making history by breaking the mold, and we want to celebrate their achievements while supporting the progress,” said Tina Mahal, vice president, marketing at Frito-Lay North America. “Cracker Jack has been part of sports for over a century, as records were made and rules changed. We’ve been so inspired by how girls and women are changing the face of the game, so in this spirit we introduce Cracker Jill to show girls that they’re represented even in our most iconic snacks.”

To further support the WSF’s work in gender equity, Cracker Jack® is encouraging fans to donate to WSF. As a thank you, Cracker Jack® will send a Cracker Jill™ bag to fans who donate $5 or more, while supplies last.

“Our Foundation is an ally, advocate and catalyst to help unlock the possibilities in every girl and woman through the power of sport,” said Danette Leighton, WSF CEO. “Representation matters – it encourages and inspires the next generation. It’s wonderful to see Cracker Jill come to life, emphasizing the power that representation can have by celebrating women who’ve broken barriers.”