WEF: 86% of global population endorses pro-climate social norms, 69% ready to contribute 1% of their personal income for climate action

WEF: 86% of global population endorses pro-climate social norms, 69% ready to contribute 1% of their personal income for climate action
30 / 04 / 2025
By Marwa Nassar - -

The World Economic Forum (WEF) highlighted a study of nearly 130,000 individuals across 125 countries which revealed that 86% of global population endorses pro-climate social norms, 69% ready to contribute 1% of their personal income for climate action, and 89% demand intensified political action for the climate.

The study revealed that 89% of people around the world want more to be done to protect the climate, but mistakenly assume that other people don’t support this action.

Despite these figures, participants believed that only 43% of their peers would be willing to contribute 1% of their personal income to tackle the climate crisis, revealing a global perception gap of 26 percentage points.

Chinese citizens were among the most concerned of all of the participants, with 97% saying that their government should do more to fight the climate crisis and four out of five were willing to give 1% of their income to help the cause.

People from wealthier nations were less likely to express a willingness to contribute 1% of their income, at 62% of citizens from the wealthiest nations compared to 78% from the poorest nations surveyed.

The climate crisis is pushing many of Asia’s cities to their limits, according to a report from the UN’s regional development arm, ESCAP.

Last year, record temperatures put a strain on infrastructure and healthcare systems across many of Asia’s largest cities.

Between 2000 and 2019, nearly half of all global heat-related deaths occurred in Asia and the Pacific, and climate change is only growing these risks.

Alongside issues like rising temperatures, cities are also contending with ageing populations and expanding informal settlements, the report states.

To combat this plethora of challenges, the reports call for integrated urban planning, stronger local data systems and diversified financing – so cities can build resilience and promote sustainable growth.

Europe experienced its most widespread floods in more than a decade in 2024, scientists from the European Union’s Copernicus Climate Change Service and the World Meteorological Organization said in a joint report on Europe’s climate.

The US administration is set to impose tariffs of up to 3,521% on imports of solar panels from four south-east Asian countries. These tariffs will apply to solar panels coming from Cambodia, Thailand, Malaysia and Viet Nam.

A $3 billion climate-friendly farming program has been cancelled by the US Department of Agriculture after a review found it did not align with the priorities of the US government administration.

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