Mohamed is the CEO and Managing Director of Influence communications since 2007. Mohamed has more than 15 years of experience in marketing communications and Strategic Public Relations. Believing in the power of PR, Mohamed utilized the philosophy of turning the PR science into a practical arm to shape the public opinion and strengthen businesses’ market positioning. Throughout his business journey, he managed to lead more than 100 significant National and Mega campaigns and was able to shape the image of top multinational firms. Mohamed started his career at PromoSeven Weber Shandwick-Qatar, he worked on the launch of Qatar Foundation, and then he continued his career with PromoSeven Weber Shandwich-Cairo as Senior Client Relations Manager. He used to work at British Petroleum for 2 years as a Communications and External Affairs Senior Advisor. He was responsible for all external and internal communications for petroleum giant and he held the position of company’s spokesperson. Mohamed holds professional courses and trainings in Crises Management and PR advanced Techniques from American University in Cairo (AUC) and Crises Management Course and Negotiation skills Course from VIRAK International-Switzerland. Mohamed graduated from Cairo University –Egypt, Faculty of Economics and Political Science (English Section) in 2001. He enrolled in an MBA program majoring in Marketing in 2010 from