{"id":92671,"date":"2023-11-06T17:54:39","date_gmt":"2023-11-06T15:54:39","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=92671"},"modified":"2023-11-06T17:54:39","modified_gmt":"2023-11-06T15:54:39","slug":"kilzi-highlights-importance-of-ai-based-data-analysis-for-merchants","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/kilzi-highlights-importance-of-ai-based-data-analysis-for-merchants\/","title":{"rendered":"Kilzi highlights importance of AI-based data analysis for merchants"},"content":{"rendered":"<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\">Michel Kilzi, Founder &amp; Co-CEO of <a href=\"https:\/\/www.cashcall.net\/\">Cashcall<\/a>, highlighted the importance of AI-based data analysis for merchants, expounding the stages through which raw data passes until reaching the stage of actionable insights.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\">He made the remarks during the Second Egypt Business Solutions Summit which kicked off on Monday under the theme of \u201cFill the Gap\u201d with the participation of Ministers <a href=\"https:\/\/www.csregypt.com\/en\/environment-min-fouad-four-egyptian-firms-on-forbes-middle-east-100-sustainability-leaders-list\/\">Yasmine Fouad of Environment<\/a> and Soha Gendi of Emigration.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\">He explained that diversity of behavior \u2013 like payment methods &#8211; is very important data to merchants, adding that Cashcall has commitment towards its clients to treating data as this has lots of values.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\">Kilzi said many things can be discovered through data chaining and data mapping, noting that merchants have many challenges, especially in online business.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\">Exploring stages of data analysis, he accentuated that insights can help merchants to \u201cvisualize data and insights\u201d through a dashboard, then these insights should go in another stage of AI-based analytics.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\">The first step is descriptive analytics to discover patterns, attributes and behavior, then put the data in harmony so that the company can come up with needed results, he said.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\">The second stage is moving to predictive analytics to guess what will happen tomorrow, Kilzi said, noting that looking for customer life-time value is very important parameter of customer experience.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\">\u201cThis prediction can create opportunities,\u201d he highlighted.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\">The third stage is arbitrage analytics which re-arranges opportunities, select highest probability of adoption and put them in contextual journey.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\">These stages pave the ground to move to actionable insights which help merchants to take the proper decisions, he concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michel Kilzi, Founder &amp; Co-CEO of Cashcall, highlighted the importance of AI-based data analysis for merchants, expounding the stages through which raw data passes until reaching the stage of actionable insights. He made the remarks during the Second Egypt Business Solutions Summit which kicked off on Monday under the theme of \u201cFill the Gap\u201d with [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":92672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[984,6030],"tags":[7166,14722,14723,14721],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kilzi highlights importance of AI-based data analysis for merchants - Csr Egypt<\/title>\n<meta name=\"description\" content=\"Michel Kilzi, Founder &amp; Co-CEO of Cashcall, highlighted the importance of AI-based data analysis for merchants until reaching the stage of actionable insights\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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