{"id":89769,"date":"2023-07-30T18:40:14","date_gmt":"2023-07-30T15:40:14","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=89769"},"modified":"2023-07-30T18:40:14","modified_gmt":"2023-07-30T15:40:14","slug":"unilever-robijn-introduce-eco-friendly-laundry-sheets","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/unilever-robijn-introduce-eco-friendly-laundry-sheets\/","title":{"rendered":"Unilever, Robijn introduce eco-friendly laundry sheets"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: left;\"><a href=\"https:\/\/www.csregypt.com\/en\/unilever-committed-to-halving-food-waste-by-2025\/\">Unilever<\/a> brands Dirt Is Good (known as Persil in the UK) and <a href=\"https:\/\/www.robijndoetdewas.nl\/\">Robijn<\/a> introduce for the first time\u00a0 laundry sheets that have been formulated with highly biodegradable ingredients, and their main active ingredient is plant-based.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The product is packaged in a recyclable, paper-based box which is compact and lightweight.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\u201cWe are ready to disrupt the market with a new format from Persil that we are confident consumers will love and which can bring incremental sales to the category,\u201d says Eleni Koulara, Dirt Is Good Marketing Director.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\u201cWe know that shoppers are looking for new laundry alternatives that can provide high-quality cleaning results and beautiful fragrances while also being sustainable. With DIG\u2019s reputation for product superiority and innovation, we\u2019re in a prime position to deliver what they need.\u201d<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Robijn\u2019s sheets launched in the Netherlands early this year, in-store and online, and have attracted a largely new audience to the brand. Persil launches in the UK this month, exclusive on Amazon, and will expand across other e-commerce and grocery channels in 2024.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\n<p dir=\"ltr\" style=\"text-align: left;\">\n<p dir=\"ltr\" style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>Unilever brands Dirt Is Good (known as Persil in the UK) and Robijn introduce for the first time\u00a0 laundry sheets that have been formulated with highly biodegradable ingredients, and their main active ingredient is plant-based. The product is packaged in a recyclable, paper-based box which is compact and lightweight. \u201cWe are ready to disrupt the [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":89770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[984,13329],"tags":[7351,10071,9955],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unilever, Robijn introduce eco-friendly laundry sheets - Csr Egypt<\/title>\n<meta name=\"description\" content=\"Unilever and Robijn introduce\u00a0 laundry sheets that have been formulated with highly biodegradable ingredients in recyclable packages\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csregypt.com\/en\/unilever-robijn-introduce-eco-friendly-laundry-sheets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever, Robijn introduce eco-friendly laundry sheets - 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