{"id":89453,"date":"2023-07-17T12:48:18","date_gmt":"2023-07-17T09:48:18","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=89453"},"modified":"2023-07-17T12:48:18","modified_gmt":"2023-07-17T09:48:18","slug":"pot-noodle-piloting-new-recyclable-paper-pot","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/pot-noodle-piloting-new-recyclable-paper-pot\/","title":{"rendered":"Pot Noodle piloting new recyclable paper pot"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: left;\">Pot Noodle, the UK\u2019s biggest instant hot snack brand,\u00a0is piloting a new <a href=\"https:\/\/www.csregypt.com\/en\/mars-bars-in-recyclable-paper-packaging-for-1st-time-in-uk\/\">recyclable paper<\/a> pot,<sup>\u00a0<\/sup>made with FSC-certified paper.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The trial will be used to gain shopper feedback and, if it\u2019s successful, the aim is to switch the full Pot Noodle range to paper pots \u2013 a move which, once complete, could remove 4,000 tons of virgin plastic each year.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Insights from the trial will support the scale-up of the innovation at the Pot Noodle factory.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Innovating with alternative materials \u2013 like paper \u2013 will play an important role in delivering its commitment to halve its use of virgin plastic, alongside other innovations such as refillable bottles, increasing its use of recycled plastic, and moving to ultra-concentrated formulas which use smaller bottles.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The innovation process to develop and refine the paper pot \u2013 which took over three years \u2013 was led by our R&amp;D teams at Hive, Unilever\u2019s Global Foods Innovation Center in the Netherlands, working closely with packaging experts in the UK.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The challenge was to identify the most effective way to reduce the plastic used in each pot, while also ensuring the packaging still holds its distinctive shape and delivers the same quality eating experience that fans of the brand \u2013 affectionately known as Noodlers \u2013 have come to love.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\u201cWe\u2019re always challenging ways to make our products and packaging better,\u201dAndre Burger, General Manager Foods (Nutrition), UK &amp; Ireland, said.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Burger said \u201cPot Noodle has been a much-loved British brand for over 40 years, and while our great taste will never change, we\u2019re always challenging ways to make our products and packaging better.\u201d<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\u201cFrom material development and testing through to new manufacturing processes and capabilities, big packaging innovations require the investment of time and expertise across many teams and partners. There have been plenty of challenges along the way, but we are committed to reducing the plastic in our packaging and to a paper-based future for our pots, without compromising on the Pot Noodle experience our shoppers know and love. We are now excited to learn from this initial trial with the ambition of bringing our paper pots to more shoppers across the UK soon.\u201d<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The new pots can be recycled at home with other cardboard and paper and include on-pack recycling labels to provide clear guidance to UK shoppers on how to dispose of the packaging. A single layer of ultra-thin plastic film is used to provide barrier protection, which ensures ingredients remain fresh and protects the paper when water is added but doesn\u2019t inhibit the recyclability of the pot.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">This new pack marks the latest step in Pot Noodle\u2019s strategy of driving innovation within the category, whether that\u2019s flavors or formats. And it\u2019s a strategy that\u2019s proved successful. The brand has delivered consistent double-digit growth over the last three years.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\u201cIt\u2019s not just our pots we\u2019re investing in. Pot Noodle has continued its Stir It Up campaign, which supports young people entering the job market by offering alternative internships that align with their career passions.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pot Noodle, the UK\u2019s biggest instant hot snack brand,\u00a0is piloting a new recyclable paper pot,\u00a0made with FSC-certified paper. The trial will be used to gain shopper feedback and, if it\u2019s successful, the aim is to switch the full Pot Noodle range to paper pots \u2013 a move which, once complete, could remove 4,000 tons of [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":89454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[984,13329],"tags":[6417,14043,9955],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pot Noodle piloting new recyclable paper pot - Csr Egypt<\/title>\n<meta name=\"description\" content=\"Pot Noodle, the UK\u2019s biggest instant hot snack brand,\u00a0is piloting a new recyclable paper pot,\u00a0made with FSC-certified paper.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csregypt.com\/en\/pot-noodle-piloting-new-recyclable-paper-pot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pot Noodle piloting new recyclable paper pot - Csr Egypt\" \/>\n<meta property=\"og:description\" content=\"Pot Noodle, the UK\u2019s biggest instant hot snack brand,\u00a0is piloting a new recyclable paper pot,\u00a0made with FSC-certified paper.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/csregypt.com\/en\/pot-noodle-piloting-new-recyclable-paper-pot\/\" \/>\n<meta property=\"og:site_name\" content=\"Csr Egypt\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/csregypt\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-17T09:48:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/csregypt.com\/wp-content\/uploads\/2023\/07\/Untitled-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marwa Zein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@egyptcsrforum\" \/>\n<meta name=\"twitter:site\" content=\"@egyptcsrforum\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marwa Zein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/csregypt.com\/en\/pot-noodle-piloting-new-recyclable-paper-pot\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/csregypt.com\/en\/pot-noodle-piloting-new-recyclable-paper-pot\/\"},\"author\":{\"name\":\"Marwa Zein\",\"@id\":\"https:\/\/csregypt.com\/#\/schema\/person\/5df2c73ec5c5eaada424a85f98cd7bec\"},\"headline\":\"Pot Noodle piloting new recyclable paper pot\",\"datePublished\":\"2023-07-17T09:48:18+00:00\",\"dateModified\":\"2023-07-17T09:48:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/csregypt.com\/en\/pot-noodle-piloting-new-recyclable-paper-pot\/\"},\"wordCount\":513,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/csregypt.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/csregypt.com\/en\/pot-noodle-piloting-new-recyclable-paper-pot\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/csregypt.com\/wp-content\/uploads\/2023\/07\/Untitled-7.png\",\"keywords\":[\"#Circular Economy\",\"Pot Noodle\",\"Recyclable packaging\"],\"articleSection\":[\"news\",\"Responsible Companies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/csregypt.com\/en\/pot-noodle-piloting-new-recyclable-paper-pot\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/csregypt.com\/en\/pot-noodle-piloting-new-recyclable-paper-pot\/\",\"url\":\"https:\/\/csregypt.com\/en\/pot-noodle-piloting-new-recyclable-paper-pot\/\",\"name\":\"Pot Noodle piloting new recyclable paper pot - 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