{"id":89426,"date":"2023-07-16T14:04:36","date_gmt":"2023-07-16T11:04:36","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=89426"},"modified":"2023-07-16T14:04:36","modified_gmt":"2023-07-16T11:04:36","slug":"coca-cola-teams-up-with-r-cup-other-reusable-packaging-partners-in-n-america","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/coca-cola-teams-up-with-r-cup-other-reusable-packaging-partners-in-n-america\/","title":{"rendered":"Coca-Cola teams up with r.Cup, other reusable packaging partners in N.America"},"content":{"rendered":"

Coca-Cola<\/a> North America has partnered with with r.Cup<\/strong><\/a>\u00a0\u2013 which replaces single-use cups with its end-to-end reusable cup solutions to large-scale sports and entertainment venues, cinemas, festivals and events \u2013 and other reusable packaging partners under its \u201cWorld Without Waste\u201d global sustainable packaging strategy.<\/p>\n

Within this context, Coca-Cola North America is partnering with Coca\u2011Cola Southwest Beverages on a returnable glass bottle pilot in El Paso, Texas; Validfill to launch reusable cups with microchip technology and QR-enabled technology for Coca\u2011Cola Freestyle machines at theme parks, university campuses and cruise ships; collaborating with A&W Canada on an exchangeable cup program; and working with Reuse Seattle to encourage foodservice customers to transition to reusable fountain cups where it makes sense. Additionally, the company is committed to supporting the\u00a0NextGen Consortium<\/strong><\/a>, which focuses on driving circularity of cups and other foodservice packaging.<\/p>\n

Reusable packaging options include returnable bottles and refillable cups for fountain dispensers. Returnable glass and plastic bottles are a top priority in countries with established reuse infrastructures and supply chains, most notably in Africa, Europe and Latin America. But in North America \u2013 where dispensed drinks sold in restaurants, music and sports venues, cinemas and other on-premise outlets comprise a significant portion of the company\u2019s volume \u2013 driving adoption of refillable vessels\/cups represents a big opportunity to contribute to the global reusable target, reduce single-use waste and limit use of new materials.<\/p>\n

Coca-Cola\u2019s partnership with r.Cup<\/strong><\/a> will help scale up the startup\u2019s turnkey platform in Los Angeles, San Francisco, Seattle, Denver and Washington.<\/p>\n

\u201cWe are working across our supply chain to reduce our environmental impact and ensure all of our packaging has value in the circular economy,\u201d said Anton van Zyl, Director of Sustainable Packaging Strategy, Coca\u2011Cola North America. \u201cWe\u2019re growing reusable cup programs in partnership with our foodservice and on-premise customers. Partnering with innovators like r.Cup is one such example where through pilots we are experimenting, learning and expanding the options for our consumers to enjoy our beverages in reusable packaging.\u201d<\/p>\n

Concessionaires can choose from several durable, polypropylene cups \u2013 which deliver a more premium drinking experience. Once binned and collected from each location, r.Cup collects, washes, sanitizes, inspects and repackages the cups to be used again. In addition to handling on-site deliveries and pickups, r.Cup supplies collection bins, staff training, signage and social media content. Customers can monitor deliveries, manage inventories and track their environmental impact via r.Cup\u2019s innovative r.Turn technology.<\/p>\n

With Coca\u2011Cola North America\u2019s support, r.Cup is expanding its infrastructure and frontline capability in key cities. New wash facilities will open later this year, creating dozens of jobs primarily for second chance workers and military veterans and funneling a percentage of profits to local nonprofits who are working to tackle the packaging waste crisis.<\/p>\n

\u201cOur mission is to build a movement \u2013 and ultimately an infrastructure \u2013 to support the reuse economy while creating a broader economic impact in the community,\u201d said Michael Martin, r.Cup founder and CEO, adding that every element of the closed-loop model is designed to drive operational efficiencies for concessionaires. \u201cOffering reusable cups is a small way we can all make a big dent in the packaging waste challenge.\u201d<\/p>\n

r.Cups can be used up to hundreds of times with proper handling and sanitization and then upcycled at the end of their lifecycle.<\/p>\n

Coca\u2011Cola North America is collaborating with local bottling partners to help fountain customers find ways to incorporate reusable packaging solutions into their sustainability programs and business strategies.<\/p>\n

\u201cOur customers are asking for reusable solutions,\u201d van Zyl said, noting that Coca\u2011Cola recently partnered with a prominent Washington, D.C. venue operator thanks to the r.Cup relationship, and that two movie theaters in Seattle have recently implemented the r.Cup program.<\/p>\n","protected":false},"excerpt":{"rendered":"

Coca-Cola North America has partnered with with r.Cup\u00a0\u2013 which replaces single-use cups with its end-to-end reusable cup solutions to large-scale sports and entertainment venues, cinemas, festivals and events \u2013 and other reusable packaging partners under its \u201cWorld Without Waste\u201d global sustainable packaging strategy. Within this context, Coca-Cola North America is partnering with Coca\u2011Cola Southwest Beverages […]<\/p>\n","protected":false},"author":410,"featured_media":89427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[984,13329],"tags":[6258,9361,14040,12225],"yoast_head":"\nCoca-Cola teams up with r.Cup, other reusable packaging partners in N.America - Csr Egypt<\/title>\n<meta name=\"description\" content=\"Coca-Cola North America has partnered with with r.Cup and other reusable packaging partners under its \u201cWorld Without Waste\u201d global sustainable packaging strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csregypt.com\/en\/coca-cola-teams-up-with-r-cup-other-reusable-packaging-partners-in-n-america\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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