{"id":87011,"date":"2023-04-27T23:39:44","date_gmt":"2023-04-27T21:39:44","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=87011"},"modified":"2023-04-27T23:39:44","modified_gmt":"2023-04-27T21:39:44","slug":"nestle-1st-food-firm-to-pilot-new-satellite-technology-in-reforestation-projects","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/nestle-1st-food-firm-to-pilot-new-satellite-technology-in-reforestation-projects\/","title":{"rendered":"Nestl\u00e9 1st food firm to pilot new satellite technology in reforestation projects"},"content":{"rendered":"

Nestl\u00e9<\/a> will be the first food and beverage company to pilot Airbus’s new\u00a0Pl\u00e9iades Neo satellites<\/a>\u00a0in the monitoring of its reforestation efforts.<\/p>\n

Nestl\u00e9 will use the very high-resolution images from this cutting-edge technology to help ensure that the trees it has planted in sourcing regions continue to thrive over the long term.<\/p>\n

This approach will help Nestl\u00e9 demonstrate the amount of carbon it is removing from the atmosphere through its\u00a0Global Reforestation Program<\/a>, a key pillar of its 2050 net zero emissions ambition.<\/p>\n

Magdi Batato, Nestl\u00e9’s Executive Vice-President and Head of Operations said: “Forests are often called Nature Based Solutions because we use nature as a solution to help reduce our emissions. Growing trees close to our sourcing locations is an essential part of our climate roadmap alongside decarbonizing our operations and supply chain. Through our Global Reforestation Program, we aim to plant and grow 200 million trees in our supply chains and sourcing landscapes by 2030. Our goal is to remove 2 million tons of\u00a0CO2e\u00a0through these projects.”<\/p>\n

The company will first apply the technology in the Ranong and Chumphon provinces of Southern Thailand, where a reforestation project has been ongoing since last year. Pl\u00e9iades Neo satellites will monitor more than 150 000 shade trees in farms from where Nestl\u00e9 sources its coffee, over a 20-year period. Shade trees help prevent coffee’s over-exposure to the sun, increase yield and productivity in the long term, while also removing carbon from the atmosphere. Based on this experience, Nestl\u00e9 will determine whether to expand the approach to other locations around the world.<\/p>\n

Karen Florsch\u00fctz, Airbus Executive Vice-President and Head of Connected Intelligence said: “Monitoring natural and intentional reforestation has now become as important as monitoring deforestation to restore natural carbon sinks and ensure sustainability. Pl\u00e9iades Neo, with its 30 cm resolution, highest acquisition capacity and rich spectral configuration, is perfectly suited to follow replanting projects over large and remote areas. We are proud of this new cooperation with Nestl\u00e9 and want to keep pioneering the development of innovative solutions to address climate change.”<\/p>\n

Nestl\u00e9 has been using the Airbus and Earthworm\u00a0Starling<\/a>\u00a0solution since 2016 to check for the risk of deforestation near its sourcing locations. With Pl\u00e9iades Neo, Nestl\u00e9 is upscaling the monitoring service, applying a similar approach to the restoration and regeneration of landscapes.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Nestl\u00e9 will be the first food and beverage company to pilot Airbus’s new\u00a0Pl\u00e9iades Neo satellites\u00a0in the monitoring of its reforestation efforts. Nestl\u00e9 will use the very high-resolution images from this cutting-edge technology to help ensure that the trees it has planted in sourcing regions continue to thrive over the long term. This approach will help […]<\/p>\n","protected":false},"author":410,"featured_media":87012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[984,13329],"tags":[],"yoast_head":"\nNestl\u00e9 1st food firm to pilot new satellite technology in reforestation projects - Csr Egypt<\/title>\n<meta name=\"description\" content=\"Nestl\u00e9 will be the first food and beverage company to pilot Airbus's new\u00a0Pl\u00e9iades Neo satellites\u00a0in the monitoring of its reforestation efforts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csregypt.com\/en\/nestle-1st-food-firm-to-pilot-new-satellite-technology-in-reforestation-projects\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nestl\u00e9 1st 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