{"id":86128,"date":"2023-03-13T15:54:43","date_gmt":"2023-03-13T13:54:43","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=86128"},"modified":"2023-03-13T15:54:43","modified_gmt":"2023-03-13T13:54:43","slug":"playing-for-planet-alliance-members-hit-636-m-plant-2-5-m-trees","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/playing-for-planet-alliance-members-hit-636-m-plant-2-5-m-trees\/","title":{"rendered":"Playing for Planet Alliance members hit 636 m, plant 2.5 m trees"},"content":{"rendered":"

The Playing for the Planet Alliance<\/a> \u2013 whose members hit about 636 million players – planted 2.5 million trees in a short two- to three-week window.<\/p>\n

Last week, the alliance released its\u00a02022 annual report<\/a>, which found that its members reached some 636 million players.<\/p>\n

Sam Barratt, the Chief of Youth, Education and Advocacy in the United Nations Environment Program (UNEP)\u2019s Ecosystems Division, said that there was a 10 percent uptick in knowledge around environmental themes through games. That\u2019s important. The more people know about climate change, biodiversity loss and pollution, the more likely they are to press politicians and companies to meaningfully address these threats. They\u2019re also more likely to make Earth-friendly decisions in their own lives.<\/p>\n

So far, 64 percent of alliance members have committed to getting to net zero. This is a good start but there is a long way to go, he said, noting that the alliance helps software developers to roll into games messages and missions about climate change, biodiversity loss and pollution.<\/p>\n

Barratt said video games are important for two reasons. First, their reach \u2013 3.1 billion people and counting. Second, their immersive stories and communal nature bring together players in a way that music and film simply can\u2019t match.<\/p>\n

It\u2019s through these stories that there is a chance to educate this massive audience on environmental themes. Crises, like climate change, are quickly shifting from the future to the present. Speed is everything when it comes to sounding the alarm \u2013 and video games are an ideal platform for reaching lots of people very rapidly, he added.<\/p>\n

He noted that\u00a0a survey<\/a>\u00a0of 380,000 gamers ran last year showed that gamers<\/a> care about the environment and that they would like to see green activations in games, if they are authentic to the games.<\/p>\n

\u201cA survey we ran last month showed major players are joining up to learn from others, work with each other and crack tough-nut problems, such as untangling the emission-ownership knot. The culture in the alliance is all about shifting from competition to collaboration. The initiative works on identifying common challenges and coming up with common solutions,\u201d he highlighted.<\/p>\n

\u201cGaming can be greener for sure. Working with the industry to shift packaging processes, create greater efficiency in play and securing commitments to net zero carbon emissions will help. The role of UNEP is to facilitate this leadership and, so far, 64 per cent of alliance members have committed to getting to net zero. This is a good start but there is a long way to go,\u201d he noted.<\/p>\n

He concluded \u201cI have three hopes. One, for sustainability to be the default in the sector. Thinking green needs to become normal for everyone, not something that someone in HR does part-time. Two, I\u2019d like the industry to be a pathfinder that others in the tech sector can learn from. Three, I hope the industry keeps learning and testing new strategies so that the power of gamers is harnessed for the good of the planet.\u201d<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

The Playing for the Planet Alliance \u2013 whose members hit about 636 million players – planted 2.5 million trees in a short two- to three-week window. Last week, the alliance released its\u00a02022 annual report, which found that its members reached some 636 million players. Sam Barratt, the Chief of Youth, Education and Advocacy in the […]<\/p>\n","protected":false},"author":410,"featured_media":86131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13330,984,6030],"tags":[],"yoast_head":"\nPlaying for Planet Alliance members hit 636 m, plant 2.5 m trees - Csr Egypt<\/title>\n<meta name=\"description\" content=\"The Playing for the Planet Alliance \u2013 whose members hit about 636 million players - planted 2.5 million trees in a short two- to three-week window.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csregypt.com\/en\/playing-for-planet-alliance-members-hit-636-m-plant-2-5-m-trees\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Playing for Planet Alliance members hit 636 m, plant 2.5 m trees - 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