{"id":79175,"date":"2022-07-28T20:02:11","date_gmt":"2022-07-28T18:02:11","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=79175"},"modified":"2022-07-28T20:02:11","modified_gmt":"2022-07-28T18:02:11","slug":"dasani-introduces-100-recycles-bottles-sprite-transitioning-to-clear-plastic","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/dasani-introduces-100-recycles-bottles-sprite-transitioning-to-clear-plastic\/","title":{"rendered":"Dasani introduces 100% recycles bottles, Sprite transitioning to clear plastic"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: left;\"><a href=\"https:\/\/www.csregypt.com\/en\/dasani-makes-a-bigger-splash-in-bottled-water-sustainability\/\">Dasani<\/a> is rolling out bottles made from 100% recycled PET plastic (excluding caps and labels), and Sprite is transitioning from green to clear plastic to increase the material\u2019s likelihood of being remade into new beverage bottles.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The two are major Coca-Cola brands in North America are taking major steps to support a circular economy for plastic packaging.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">A majority of Dasani bottles in the United States\u2014from 20-oz. and 1.5-liter singles to 10-oz. and 12-oz. multipacks\u2014will be offered in 100% recycled plastic rolling out this summer. In Canada, this innovation spans all Dasani bottles. The shift supports both DASANI\u2019s pledge to remove the equivalent of 2 billion virgin plastic bottles from production by 2027 compared to 2021 levels and the company\u2019s\u00a0<a style=\"font-weight: inherit;\" href=\"https:\/\/www.coca-colacompany.com\/sustainability\/packaging-sustainability\">World Without Waste<\/a>\u00a0goal to use at least 50% recycled material in its bottles and cans by 2030.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The brand\u2019s transition to 100% recycled plastic is projected to save more than 20 million pounds of new plastic, compared to 2019, and cut more than 25,000 metric tons of greenhouse gas emissions (creating bottles from recycled plastic uses less energy than virgin PET) in 2023 alone.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The Dasani announcement follows a\u00a0<a style=\"font-weight: inherit;\" href=\"https:\/\/www.coca-colacompany.com\/news\/packaging-sustainability-in-united-states\">successful launch of 100% recycled plastic bottles in New York, California and Texas<\/a>, which also included Coca-Cola Trademark 20-oz. bottles. The launch helped the Coca-Cola system identify the best-quality sources of recycled PET (rPET) and fine-tune production processes needed to make 100% recycled plastic bottles.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Demand for rPET currently exceeds supply, so the first step to scaling up use of 100% rPET across our portfolio is building a sustainable pipeline of high-quality material,\u201d said Chris Vallette, Senior Vice President of Technical Innovation and Stewardship, Coca-Cola North America. \u201cWe do this by working with communities to boost PET recycling and collection; collaborating with recycling partners; and, finally, securing rPET to help ensure the material for our bottles is used again and again.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The initial launch helped drive consumer awareness through the bold, on-pack \u201c100% Recycled Bottle*\u201d and \u201cRecycle Me Again\u201d calls-to-action also used on retail signage and other communications. DASANI bottles will continue to feature this messaging.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\u201cWe saw how much the 100% recycled PET message truly resonates with our customers and consumers, particularly DASANI fans whose sustainability expectations are especially high,\u201d Vallette added.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Dasani has long been at the\u00a0<a style=\"font-weight: inherit;\" href=\"https:\/\/www.coca-colacompany.com\/news\/dasani-boosts-sustainability-credentials\">forefront of sustainable innovation<\/a>. Over the last decade, America\u2019s leading bottled water brand has unveiled a steady stream of footprint-reducing packaging breakthroughs, including PlantBottle; HybridBottle fusing rPET, PlantBottle material and virgin PET; aluminum cans and bottles; Dasani PureFill package-less water dispensers; and industry-first\u00a0<a style=\"font-weight: inherit;\" href=\"https:\/\/www.coca-colacompany.com\/news\/dasani-launches-recycled-bottle-caps\">bottle caps made from recycled high-density polyethylene (HDPE) plastic<\/a>.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Sprite, meanwhile, is shifting all of plastic PET packaging from its signature green color to clear, beginning Aug. 1. Although green PET is recyclable, the recycled material is more often converted into single-use items like clothing and carpeting that cannot be recycled into new PET bottles. During the sorting process, green and other colored PET is separated from clear material to avoid discoloring recycled food-grade packaging required to make new PET bottles.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\u201cTaking colors out of bottles improves the quality of the recycled material,\u201d said Julian Ochoa, CEO,\u00a0<a style=\"font-weight: inherit;\" href=\"https:\/\/www.r3cycleindustries.com\/\">R3CYCLE<\/a>, which is working with\u00a0<a style=\"font-weight: inherit;\" href=\"https:\/\/www.cokeconsolidated.com\/\">Coca-Cola Consolidated<\/a>\u00a0to enable bottle-to-bottle recycling across the largest U.S. bottler\u2019s 14 state-territory. \u201cThis transition will help increase availability of food-grade rPET. When recycled, clear PET Sprite bottles can be remade into bottles, helping drive a circular economy for plastic.\u201d<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Vallette added, \u201cSprite\u2019s move to clear will help us introduce more 100% rPET bottles like DASANI is launching and keep more bottles in the circular economy.\u201d<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">In addition to transitioning to clear bottles, Sprite is introducing a new visual identity system featuring a revamped logo and packaging design to provide a consistent look and voice around the world. Sprite\u2019s packaging graphics will retain the brand\u2019s recognizable green hue and include prominent \u201cRecycle Me\u201d messaging.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Coca-Cola North America\u2019s entire green plastic portfolio\u2014including packaging for Fresca, Seagram\u2019s and Mello Yello\u2014will transition to clear PET in the coming months.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>Dasani is rolling out bottles made from 100% recycled PET plastic (excluding caps and labels), and Sprite is transitioning from green to clear plastic to increase the material\u2019s likelihood of being remade into new beverage bottles. The two are major Coca-Cola brands in North America are taking major steps to support a circular economy for [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":79178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6261,984],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dasani introduces 100% recycles bottles, Sprite transitioning to clear plastic - Csr Egypt<\/title>\n<meta name=\"description\" content=\"Dasani is rolling out bottles made from 100% recycled PET plastic (excluding caps and labels), and Sprite is transitioning from green to clear plastic to increase the material\u2019s likelihood of being remade into new beverage bottles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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