{"id":77293,"date":"2022-05-07T23:05:11","date_gmt":"2022-05-07T21:05:11","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=77293"},"modified":"2022-05-07T23:05:11","modified_gmt":"2022-05-07T21:05:11","slug":"sc-johnson-ocean-generation-partner-to-promote-ocean-plastic-crisis-education","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/sc-johnson-ocean-generation-partner-to-promote-ocean-plastic-crisis-education\/","title":{"rendered":"SC Johnson, Ocean Generation partner to promote ocean plastic crisis education"},"content":{"rendered":"

SC Johnson<\/a>, the maker of household consumer brands such as Mr Muscle\u00ae, Ecover\u00ae and Duck\u00ae, today launched a new partnership with UK Charity Ocean Generation, an authority on tackling ocean-bound plastic waste, to bring the ocean and its importance to classrooms across the UK.<\/p>\n

The partnership represents the next step the company is taking in driving education on the ocean plastic crisis, following\u00a0The Blue Paradox<\/a>, an immersive experience SC Johnson hosted on the topic in London last year in partnership with\u00a0Conservation International<\/a>.<\/p>\n

The partnership sees content from The Blue Paradox exhibition incorporated into Ocean Generation\u2019s\u00a0Ocean Academy program<\/a>, an open-source digital learning hub with a toolkit of educational materials for teachers and parents.<\/p>\n

According to a recent survey, commissioned by SC Johnson, almost half (49%) of UK primary and secondary schoolteachers feel the current quality of education around environment and sustainability is not good enough, with only a fifth (21%) finding the current curriculums easy to use in classrooms.<\/p>\n

This comes as there is increased interest and investment in environmental education for young people following a COP26 announcement by the UK Department for Education to\u00a0implement more climate change education in schools<\/a>.<\/p>\n

\u201cWith less than 10% of plastic produced being recycled globally, there is a clear need for greater levels of education on the action we need to take to reduce the impact plastic pollution has on the environment,\u201d said Alan VanderMolen, Chief Communications Officer and Global Head of Philanthropy at SC Johnson. \u201cEducation is vital in creating the behavior change needed to achieve our vision for a waste-free world, and we are proud to partner with Ocean Generation in support of Ocean Academy to build this awareness and engagement in classrooms.\u201d<\/p>\n

\u201cYoung people, aged 24 years and under, account for over 40% of the world population, so their understanding of the Ocean is critical,\u201d said Richard Hill, CEO Ocean Generation. \u201cThis next generation are our future leaders, and to protect one of the earth\u2019s most precious ecosystems, they must first understand its importance and fragility. We are thrilled to be working with an organization like SC Johnson which shares our ambition for educating on the Ocean plastics crisis and we look forward to growing the Ocean Academy program together.\u201d<\/p>\n

As one-third (33%) of teachers believe that the current curriculum fails to inspire sustainability action amongst their pupils, the Ocean Academy program aims to ensure that a better understanding of the ocean turns into action.<\/p>\n

It is a complete curriculum consisting of accredited lesson plans available for use online and in the classroom, with content including:<\/p>\n