{"id":77286,"date":"2022-05-07T22:40:53","date_gmt":"2022-05-07T20:40:53","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=77286"},"modified":"2022-05-07T22:41:18","modified_gmt":"2022-05-07T20:41:18","slug":"pepsico-becomes-1st-global-brand-to-partner-with-unchr","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/pepsico-becomes-1st-global-brand-to-partner-with-unchr\/","title":{"rendered":"PepsiCo becomes 1st global brand to partner with UNCHR"},"content":{"rendered":"

PepsiCo<\/span><\/a>\u00a0is proud to announce that\u00a0Pepsi\u00ae<\/b> will be the first global brand to partner with\u00a0UNHCR, the UN Refugee Agency, for the\u00a0#Football4Refugees<\/span><\/a><\/b> emergency appeal.\u00a0<\/span><\/p>\n

PepsiCo’s philanthropic arm, the PepsiCo Foundation is donating\u00a0<\/span>$\u00a01 million<\/span><\/span>\u00a0to #Football4Refugees, and the Pepsi brand will be calling on its network of sports and music talent to drive awareness and donations to the appeal.<\/span><\/p>\n

In the past decade, the global refugee population has more than doubled. Even before the crisis in\u00a0Ukraine<\/span><\/span>, 84 million people were forcibly displaced worldwide. As such, the #Football4Refugees appeal has been created to unite the global football community in raising critical funds to provide humanitarian assistance such as shelter and protection for people forced to flee their homes by conflict, war or persecution. #Football4Refugees is calling on players and fans to come together around the world to stand in support of those who have been forced to flee.<\/span><\/p>\n

With the latest donation, PepsiCo and the PepsiCo Foundation have now pledged nearly\u00a0$ 15 million<\/span><\/span>\u00a0to humanitarian relief for\u00a0Ukraine<\/span><\/span>\u00a0as well as supporting refugees in other parts of the world as the needs continue to grow globally. As a brand rooted in the sport, Pepsi advocates football as a means of uniting people around the world and as a force for good. As the first private sector partner to support #Football4Refugees, Pepsi is showcasing the power of football and its brand to engage fans, talents, customers, and employees to encourage further donations to the cause.<\/span><\/p>\n

To amplify its support and create wide-spread awareness of the emergency appeal, Pepsi will be leveraging its football and music talents to create a\u00a0“Pass It On”\u00a0social awareness drive. In the coming days, several world-famous individuals will post short video clips online, announcing their backing of the #Football4Refugees initiative and encouraging their followers to take part and get involved in helping to raise vital funds.<\/span><\/p>\n

Ram Krishnan, CEO, International Beverages and Chief Commercial Officer for PepsiCo\u00a0said\u00a0<\/b>“The global refugee crisis continues to affect the lives of so many people. At PepsiCo we want to ensure we are doing everything we can to provide those in need with vital resources and support. We’re proud to be working closely with UNHCR, who are doing outstanding work providing humanitarian assistance, among others, through the #Football4Refugees emergency appeal. We hope that the online support from our network of talent over the coming days will help to raise further awareness and funds for this life-changing initiative.”<\/span><\/p>\n

Kelly Clements<\/span><\/span><\/span>, Deputy High Commissioner of Refugees, UNHCR commented “<\/i>Across the globe, there are now more than 84 million people who’ve been forced to flee their homes. From\u00a0Ukraine<\/span><\/span>\u00a0to\u00a0Ethiopia<\/span><\/span>,\u00a0Colombia<\/span><\/span>\u00a0to\u00a0Venezuela<\/span><\/span>,\u00a0Afghanistan<\/span><\/span>\u00a0to\u00a0Bangladesh<\/span><\/span>, the needs of refugees are growing each day. UNHCR needs more partners like PepsiCo and the global football community to bring awareness and resources to those who need it most.”<\/span><\/p>\n

To ensure donations have the greatest impact for people affected by global conflicts, funds will go towards providing shelter, psycho-social support and protection, financial assistance and other life-saving support. UNHCR is on the ground, working day-and-night to help those who need it most.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

PepsiCo\u00a0is proud to announce that\u00a0Pepsi\u00ae will be the first global brand to partner with\u00a0UNHCR, the UN Refugee Agency, for the\u00a0#Football4Refugees emergency appeal.\u00a0 PepsiCo’s philanthropic arm, the PepsiCo Foundation is donating\u00a0$\u00a01 million\u00a0to #Football4Refugees, and the Pepsi brand will be calling on its network of sports and music talent to drive awareness and donations to the appeal. […]<\/p>\n","protected":false},"author":410,"featured_media":77287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6261,984],"tags":[],"yoast_head":"\nPepsiCo becomes 1st global brand to partner with UNCHR - Csr Egypt<\/title>\n<meta name=\"description\" content=\"PepsiCo\u00a0is proud to announce that\u00a0Pepsi\u00ae will be the first global brand to partner with\u00a0UNHCR, the UN Refugee Agency, for the\u00a0#Football4Refugees emergency appeal.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csregypt.com\/en\/pepsico-becomes-1st-global-brand-to-partner-with-unchr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PepsiCo becomes 1st global brand to partner with UNCHR - Csr Egypt\" \/>\n<meta property=\"og:description\" content=\"PepsiCo\u00a0is proud to announce that\u00a0Pepsi\u00ae will be the first global brand to partner with\u00a0UNHCR, the UN Refugee Agency, for the\u00a0#Football4Refugees emergency appeal.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/csregypt.com\/en\/pepsico-becomes-1st-global-brand-to-partner-with-unchr\/\" \/>\n<meta property=\"og:site_name\" content=\"Csr Egypt\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/csregypt\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-07T20:40:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-07T20:41:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/csregypt.com\/wp-content\/uploads\/2022\/05\/Pepsi_FOOTBALL4REFUGEES.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marwa Zein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@egyptcsrforum\" \/>\n<meta name=\"twitter:site\" content=\"@egyptcsrforum\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marwa Zein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/csregypt.com\/en\/pepsico-becomes-1st-global-brand-to-partner-with-unchr\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/csregypt.com\/en\/pepsico-becomes-1st-global-brand-to-partner-with-unchr\/\"},\"author\":{\"name\":\"Marwa Zein\",\"@id\":\"https:\/\/csregypt.com\/#\/schema\/person\/5df2c73ec5c5eaada424a85f98cd7bec\"},\"headline\":\"PepsiCo becomes 1st global brand to partner with UNCHR\",\"datePublished\":\"2022-05-07T20:40:53+00:00\",\"dateModified\":\"2022-05-07T20:41:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/csregypt.com\/en\/pepsico-becomes-1st-global-brand-to-partner-with-unchr\/\"},\"wordCount\":534,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/csregypt.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/csregypt.com\/en\/pepsico-becomes-1st-global-brand-to-partner-with-unchr\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/csregypt.com\/wp-content\/uploads\/2022\/05\/Pepsi_FOOTBALL4REFUGEES.jpg\",\"articleSection\":[\"CSR\",\"news\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/csregypt.com\/en\/pepsico-becomes-1st-global-brand-to-partner-with-unchr\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/csregypt.com\/en\/pepsico-becomes-1st-global-brand-to-partner-with-unchr\/\",\"url\":\"https:\/\/csregypt.com\/en\/pepsico-becomes-1st-global-brand-to-partner-with-unchr\/\",\"name\":\"PepsiCo becomes 1st global brand to partner with UNCHR - 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