{"id":76737,"date":"2022-04-08T13:19:43","date_gmt":"2022-04-08T11:19:43","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=76737"},"modified":"2022-04-08T13:19:43","modified_gmt":"2022-04-08T11:19:43","slug":"coca-cola-science-icon-bill-nye-team-up-for-animated-film-on-plastic-recycling","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/coca-cola-science-icon-bill-nye-team-up-for-animated-film-on-plastic-recycling\/","title":{"rendered":"Coca-Cola, science icon Bill Nye team up for animated film on plastic recycling"},"content":{"rendered":"

The Coca-Cola<\/a> Company breaks down the ins-and-outs of plastic recycling to demystify the process in a new animated film narrated by science icon Bill Nye<\/a>.<\/p>\n

Mackinnon & Saunders, the award-winning animators and puppeteers behind Fantastic Mr. Fox, Corpse Bride and more, created the stop-motion film featuring an animated\u2014and recycled\u2014likeness of Nye who explains the end-to-end recycling process. With Nye narrating in his signature, straightforward style, the film takes viewers on the circular journey of a plastic bottle, starting from the time it\u2019s placed in a recycling bin to returning to the shelf as a 100% recycled bottle (excluding cap and label).<\/p>\n

\u201cAs we know, we need to reuse plastic,” says Bill Nye. \u201cThat\u2019s why I\u2019m partnering with The Coca-Cola Company to show the science behind the process of recycling and how we can continue to address the global plastic waste crisis, together.\u201d
\nWhile roughly 59% of Americans have access to curbside recycling[1], 27% of plastic bottles are currently recycled[2] in the United States.<\/p>\n

\u201cRecycling can be confusing for consumers,\u201d said Christine Yeager, Sustainability Director, North America Operating Unit, The Coca-Cola Company. \u201cWe need to be able to articulate, in a clear, easy-to-understand way, how recycling helps drive a circular economy by using and reusing materials again and again. That brought us to the idea of using Bill\u2019s knack for communicating about complex topics in a simple way. We wanted to make this process more digestible for consumers, so they understand the science behind recycling and hopefully feel inspired to take action with us.\u201d<\/p>\n

Mackinnon & Saunders shot the film in Cheshire, England, on a set made with recyclable and recycled materials. Plastic bottles, labels and cardboard were incorporated into all aspects of the production\u2014from Nye\u2019s puppet caricature made from cut-up plastic Coca-Cola bottles (his tie was made from a Coke label), to trees made from green Sprite labels, to conveyor belts designed from recyclable cardboard.<\/p>\n

\u201cWe wanted to stay true to the whole ethos of recycling,\u201d said Glenn Holberton, producer, Mackinnon & Saunders. \u201cSo, working with Production Designer Andy Farago, we built the sets and backgrounds as a model kit-of-parts, which meant we could re-dress set elements for multiple shots, making use of them as much as possible.\u201d<\/p>\n

Director Mole Hill added, \u201cThrough stop-motion animation, we took an engaging, direct and fun approach to getting across the message that plastic bottles are designed to be easily recycled and come back around in a closed-loop process.\u201d<\/p>\n

The film, which debuted at the start of Earth Month, complements The Coca-Cola Company\u2019s \u201cRecycle and Re-Enjoy It\u201d campaign and supporting activation at the NCAA Men\u2019s and Women\u2019s Final Fours in New Orleans and Minneapolis. All beverage bottles and cans collected inside the host arenas were recycled so they can be repurposed into new beverage packaging thanks to a partnership between Coca-Cola North America and Circular Solutions Advisors.<\/p>\n

Additionally, Coca-Cola North America is taking steps to enhance community recycling infrastructures, improve access to curbside recycling and build consumer awareness in collaboration with The Recycling Partnership, The American Beverage Association\u2019s Every Bottle Back Initiative, the U.S. Plastics Pact and Closed Loop Partners.<\/p>\n

The company is also reducing its use of virgin PET through a combination of bottle lightweighting and increasing its use of recycled PET packaging.<\/p>\n

All of these activations support The Coca-Cola Company\u2019s global World Without Waste sustainable packaging initiative to collect and recycle a bottle or can for every one it sells by 2030; make 100% of its packaging recyclable by 2025; and use at least 50% recycled material in its packaging by 2030.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Coca-Cola Company breaks down the ins-and-outs of plastic recycling to demystify the process in a new animated film narrated by science icon Bill Nye. Mackinnon & Saunders, the award-winning animators and puppeteers behind Fantastic Mr. Fox, Corpse Bride and more, created the stop-motion film featuring an animated\u2014and recycled\u2014likeness of Nye who explains the end-to-end […]<\/p>\n","protected":false},"author":410,"featured_media":76738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6261,984],"tags":[],"yoast_head":"\nCoca-Cola, science icon Bill Nye team up for animated film on plastic recycling - Csr Egypt<\/title>\n<meta name=\"description\" content=\"The Coca-Cola Company breaks down the ins-and-outs of plastic recycling to demystify the process in a new animated film narrated by science icon Bill Nye.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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