{"id":73635,"date":"2021-12-23T13:58:50","date_gmt":"2021-12-23T11:58:50","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=73635"},"modified":"2021-12-23T13:58:50","modified_gmt":"2021-12-23T11:58:50","slug":"how-unilever-backed-brazil-by-product-donations-during-pandemic","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/how-unilever-backed-brazil-by-product-donations-during-pandemic\/","title":{"rendered":"How Unilever backed Brazil by product donations during pandemic"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: left;\"><a href=\"https:\/\/www.csregypt.com\/en\/unilever-introduces-worlds-1st-hand-dishwash-made-of-recycled-carbon-in-s-africa\/\">Unilever<\/a> decided to back Brazil during the pandemic by donating more than 3,000 tons of products that were distributed to more than 16 states. Over 2 million families were reached and 4 million meals provided.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">And in a drive that came straight from the heart, Unilever Brazil employees agreed to use the budget set aside for an end-of-year party for food donations instead. More than 800,000 packs of Knorr noodles were distributed in different parts of the country, in collaboration with two NGOs.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Help was also given to facilitate vaccination. \u201cIn the municipalities where we have our factories \u2013 Agua\u00ed, Igarassu, Ipojuca and Garanhuns \u2013 we donated items such as freezers, notebooks, tents and thermal boxes,\u201d Juliana Abreu, Unilever\u2019s Corporate Affairs Manager in S\u00e3o Paulo office,\u00a0said.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Unilever Brazil has partnered with the Sesc Mesa Brasil Food Bank for more than ten years but at the start of the pandemic the food bank was closed. So Juliana identified other organizations serving the disadvantaged and established new partnerships, prioritizing hospitals, homes for senior citizens and communities with vulnerable people.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">She also worked with governments at federal, state and municipal level in order to increase the reach of Unilever donations. Unilever has long-standing partnerships with UNICEF and UNHCR (the refugee agency) and through them, the company\u2019s donations were transported to states in the north and north-east of the country.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\u201cFrom secretaries of state and city mayors to frontline health workers and charities operating in the favelas, I have established new contacts and built relationships,\u201d explained Juliana.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Hygiene, cleaning and food products were all sorely needed. Global food brands Hellmann\u2019s and Knorr gave donations, along with local brands M\u00e3e Terra, Arisco and Cremogema. \u201cAt one event, we donated ice cream to street sweepers,\u201d said Juliana.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Soap and personal care products were donated on a large scale, with Dove, Rexona and Lux featuring prominently. Household cleaners were in high demand during the worst of the pandemic, and distributed to hospitals and municipal health departments. An unexpected product was developed in a limited edition: Cif + Heineken. This was an alcohol-based cleaner and sanitizers, with the alcohol provided by the Heineken brewery, and it was distributed to families living in favelas in S\u00e3o Paulo.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Because of Brazil\u2019s huge geographical extent, Unilever Brazil\u2019s logistics \u2013 which serve well in normal times \u2013 had to be rethought in order to get the donations swiftly to remote communities in need. \u201cWe worked with several big organizations with the capacity for rapid distribution,\u201d said Juliana. \u201cTogether, we were able to spread the donations far and efficiently.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever decided to back Brazil during the pandemic by donating more than 3,000 tons of products that were distributed to more than 16 states. Over 2 million families were reached and 4 million meals provided. And in a drive that came straight from the heart, Unilever Brazil employees agreed to use the budget set aside [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":73636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6038,984],"tags":[6859,11977,8213],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Unilever backed Brazil by product donations during pandemic - Csr Egypt<\/title>\n<meta name=\"description\" content=\"Unilever decided to back Brazil by donating more than 3,000 tons of products that were distributed to more than 16 states. 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Over 2 million families were reached and 4 million meals provided.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/csregypt.com\/en\/how-unilever-backed-brazil-by-product-donations-during-pandemic\/\" \/>\n<meta property=\"og:site_name\" content=\"Csr Egypt\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/csregypt\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-23T11:58:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/csregypt.com\/wp-content\/uploads\/2021\/12\/d1e9ecf510e27b2c31fe9a68143f92be495d8afc-1280x720-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marwa Zein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@egyptcsrforum\" \/>\n<meta name=\"twitter:site\" content=\"@egyptcsrforum\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marwa Zein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/csregypt.com\/en\/how-unilever-backed-brazil-by-product-donations-during-pandemic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/csregypt.com\/en\/how-unilever-backed-brazil-by-product-donations-during-pandemic\/\"},\"author\":{\"name\":\"Marwa Zein\",\"@id\":\"https:\/\/csregypt.com\/#\/schema\/person\/5df2c73ec5c5eaada424a85f98cd7bec\"},\"headline\":\"How Unilever backed Brazil by product donations during pandemic\",\"datePublished\":\"2021-12-23T11:58:50+00:00\",\"dateModified\":\"2021-12-23T11:58:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/csregypt.com\/en\/how-unilever-backed-brazil-by-product-donations-during-pandemic\/\"},\"wordCount\":434,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/csregypt.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/csregypt.com\/en\/how-unilever-backed-brazil-by-product-donations-during-pandemic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/csregypt.com\/wp-content\/uploads\/2021\/12\/d1e9ecf510e27b2c31fe9a68143f92be495d8afc-1280x720-1.jpg\",\"keywords\":[\"#Brazil\",\"Product Donations\",\"Unilever\"],\"articleSection\":[\"contribute to solution\",\"news\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/csregypt.com\/en\/how-unilever-backed-brazil-by-product-donations-during-pandemic\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/csregypt.com\/en\/how-unilever-backed-brazil-by-product-donations-during-pandemic\/\",\"url\":\"https:\/\/csregypt.com\/en\/how-unilever-backed-brazil-by-product-donations-during-pandemic\/\",\"name\":\"How Unilever backed Brazil by product donations during pandemic - Csr Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/csregypt.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/csregypt.com\/en\/how-unilever-backed-brazil-by-product-donations-during-pandemic\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/csregypt.com\/en\/how-unilever-backed-brazil-by-product-donations-during-pandemic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/csregypt.com\/wp-content\/uploads\/2021\/12\/d1e9ecf510e27b2c31fe9a68143f92be495d8afc-1280x720-1.jpg\",\"datePublished\":\"2021-12-23T11:58:50+00:00\",\"dateModified\":\"2021-12-23T11:58:50+00:00\",\"description\":\"Unilever decided to back Brazil by donating more than 3,000 tons of products that were distributed to more than 16 states. 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