{"id":73308,"date":"2021-12-13T15:11:26","date_gmt":"2021-12-13T13:11:26","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=73308"},"modified":"2021-12-13T15:11:26","modified_gmt":"2021-12-13T13:11:26","slug":"lifebuoy-telehealth-service-reaches-millions-of-people-in-asia","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/lifebuoy-telehealth-service-reaches-millions-of-people-in-asia\/","title":{"rendered":"Lifebuoy telehealth service reaches millions of people in Asia"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: left;\"><a href=\"https:\/\/www.csregypt.com\/en\/uk-unilever-hbcc-hygiene-campaign-reaches-1-billion-people\/\">Lifebuoy<\/a> has teamed up with leading telehealth providers in India, Indonesia, Vietnam, Bangladesh and Pakistan to reach millions of people under its campaign \u201cDoctor Anywhere.\u201d<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Lifebuoy\u2019s telehealth activations have reached almost 300 million people since 2020, forming a large part of the brand\u2019s Covid-19 response.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The campaign has so far managed to reach 10 million people in Vietnam, 3 million in Indonesia and 25 million in India.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Lifebuoy seeks to expand the reach of these vital platforms \u2013 and it will continue to scale up availability to further democratize healthcare. The brand is using its packaging and its commercials to drive consumers to these platforms, where they can receive free doctor consultations and healthcare advice.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Lifebuoy\u2019s handwashing messages are integrated into the telehealth apps and websites, enabling the brand to boost its thought leadership and expertise credentials while reaching communities across rural regions.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\u201cFor over a century, Lifebuoy has used its behavior-change expertise to help inspire more people to wash their hands with soap more often. Now we are committed to improving access to health care too,\u201d explains Triveni Rajagopal, Global Digital Director, Skin Cleansing &amp; Oral Care.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\n<p dir=\"ltr\" style=\"text-align: left;\">Lifebuoy was named the third most-chosen brand in the world in this year\u2019s Kantar Brand Footprint report. The telehealth partnerships are a crucial addition to the brand\u2019s traditional product range, connecting those most in need with crucial healthcare consultation services. Looking ahead, Lifebuoy telehealth will continue to expand to more countries.<\/p>\n<p>\u201cTelemedicine is invaluable for our consumers and makes business sense when it comes to Lifebuoy\u2019s plans for further growth. Partnering with digital healthcare providers sees us evolve from the world\u2019s leading hygiene soap brand<sup>&#8211;<\/sup>\u00a0to one that is helping improve access to healthcare for millions of individuals as well,\u201d says Kartik Chandrasekhar, Global Brand Vice President, Lifebuoy, Unilever.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Over the years, Lifebuoy has helped more than 1 billion people adopt better handwashing habits to help keep germs at bay. Now the brand is taking its social mission to the next level, supporting millions more to improve their health and hygiene through its telehealth partnerships.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lifebuoy has teamed up with leading telehealth providers in India, Indonesia, Vietnam, Bangladesh and Pakistan to reach millions of people under its campaign \u201cDoctor Anywhere.\u201d Lifebuoy\u2019s telehealth activations have reached almost 300 million people since 2020, forming a large part of the brand\u2019s Covid-19 response. The campaign has so far managed to reach 10 million [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":73309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6031,984],"tags":[11880,11881],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lifebuoy telehealth service reaches millions of people in Asia - Csr Egypt<\/title>\n<meta name=\"description\" content=\"Lifebuoy has teamed up with leading telehealth providers in India, Indonesia, Vietnam, Bangladesh and Pakistan to reach millions of people .\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csregypt.com\/en\/lifebuoy-telehealth-service-reaches-millions-of-people-in-asia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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