{"id":71903,"date":"2021-10-28T19:55:08","date_gmt":"2021-10-28T17:55:08","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=71903"},"modified":"2021-10-28T19:55:08","modified_gmt":"2021-10-28T17:55:08","slug":"nestle-launches-egypts-first-water-bottles-made-of-100-recycled-plastics","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/nestle-launches-egypts-first-water-bottles-made-of-100-recycled-plastics\/","title":{"rendered":"Nestl\u00e9 launches Egypt\u2019s first water bottles made of 100% recycled plastics"},"content":{"rendered":"

Nestl\u00e9<\/a> Pure Life has launched Egypt\u2019s first water bottles made of 100% recycled plastics (rPET) in its 1.5 liters format as it continues its move towards more sustainable packaging.<\/p>\n

The new bottles are made of high quality and food-grade recovered and reprocessed plastics known as rPET which stands for \u201cRecycled Polyethylene Terephthalate.\u201d<\/p>\n

The innovation was first introduced and approved by the European Union as safe to use, ensuring quality and safety. Products produced by Nestl\u00e9 Waters Egypt go through a rigorous 10-step quality process and bottles undergo more than one million quality tests per year.<\/p>\n

Nestl\u00e9\u2019s<\/em>\u00a0global commitment includes, investing a total of $2 billion to develop sustainable packaging solutions for food grade recycled plastic; in addition to its commitment to increase the usage of rPET in packaging materials by 50% worldwide by 2025.<\/p>\n

Expanding the impact and contributing to increase recycling behavior and raise public awareness, the new water bottles will include a QR code on the label which when scanned will direct to the Nestl\u00e9 Pure Life website for further information about the product, as well as details of livelihood improvement and sustainability initiatives. Furthermore, vending machines will be placed at high traffic venues where consumers will dispose of their used plastic bottles which will be transferred for recycling.<\/p>\n

Commenting on the innovative launch, Business Executive Officer of Nestl\u00e9 Waters Egypt, Rassem Dabbas stated, \u201cNestl\u00e9 has been transforming its packaging globally as part of its commitment to protect the environment, which is why we launched the rPET water bottle for the 1.5 liters in a shrink format in Egypt. We hope this move will continue to encourage a circular packaging system, where all bottles are collected and recycled, bottle to bottle.\u201d He continued, \u201cwe encourage our colleagues and industry players to embrace the same journey to help ensure bottled water products support a sustainable future.\u201d<\/p>\n

Magdy Anis, General Manager at The St. Regis Cairo and Chairman of Marriott Egypt Business Council, said “Marriott International has for many years valued its customers, offering them the first priority, because the company’s corporate responsibility is to serve people, associates, society, and the environment. The company employs varied strategies for environmental conservation and focuses on the major elements of environmental responsibilities with the aim of conserving the environment.”<\/p>\n

The shift to rPET is another revolutionary step for Nestl\u00e9 Waters Egypt, which in 2019 launched the \u201cif it clicks, it\u2019s safe\u201d campaign becoming the first bottled water company to eliminate the bottle neck sleeves, removing approximately 240 metric tons of plastics. It grew into a game-changing initiative that was later adopted by major water bottle companies in the local market.<\/p>\n

As part of its global commitments that tackle environmental and social issues, Nestl\u00e9 Egypt is committed to recover and recycle as much plastic as it produces which will amount to 17,000 tons of PET by the end of 2021 through \u201cDorna\u201d initiative which support and encourage waste recycling operations and accelerate the pace of plastic collection.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Nestl\u00e9 Pure Life has launched Egypt\u2019s first water bottles made of 100% recycled plastics (rPET) in its 1.5 liters format as it continues its move towards more sustainable packaging. The new bottles are made of high quality and food-grade recovered and reprocessed plastics known as rPET which stands for \u201cRecycled Polyethylene Terephthalate.\u201d The innovation was […]<\/p>\n","protected":false},"author":410,"featured_media":71904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6261,984],"tags":[11576,11577],"yoast_head":"\nNestl\u00e9 launches Egypt\u2019s first water bottles made of 100% recycled plastics - Csr Egypt<\/title>\n<meta name=\"description\" content=\"Nestl\u00e9 Pure Life has launched Egypt\u2019s first water bottles made of 100% recycled plastics under efforts to realize sustainable packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csregypt.com\/en\/nestle-launches-egypts-first-water-bottles-made-of-100-recycled-plastics\/\" \/>\n<meta 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