{"id":68353,"date":"2021-07-10T02:18:11","date_gmt":"2021-07-10T00:18:11","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=68353"},"modified":"2021-07-10T02:18:11","modified_gmt":"2021-07-10T00:18:11","slug":"unilevers-tooth-brush-toothpaste-becoming-eco-friendly","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/","title":{"rendered":"Unilever\u2019s tooth brush, toothpaste becoming eco-friendly"},"content":{"rendered":"

Unilever<\/a> is introducing eco-friendly toothbrush and boxless toothpaste in new recyclable tubes within the framework of the company’s efforts to cut plastic waste.<\/p>\n

The ubiquitous toothpaste tube is a significant contributor to the planet\u2019s plastic crisis. Made from a combination of plastic and aluminium, the tubes have always been notoriously difficult to recycle \u2013 resulting in billions of tubes being thrown into landfills around the globe every year.<\/p>\n

By 2025, Unilever plans to shift its full oral care portfolio, including Close Up, Pepsodent and Signal, to new recyclable tubes. The move means over 12,000 tons of plastic will become recyclable, which is enough plastic to circle the Earth 11 times.<\/p>\n

There is a growing appetite for sustainable toothbrushes and toothpaste, according to our Consumer Market Insights (CMI) research. Over the past five years, there has been an eleven-fold increase in the number of monthly searches of the most searched sustainable oral care products. This is an area of growth potential, as consumer awareness grows and we move to more recyclable material.<\/p>\n

\u201cPlastic pollution is undoubtably one of the biggest environmental challenges of our time. We can see its impact on our planet every day, including the billions of toothpaste tubes dumped into landfills every year,\u201d says Samir Singh, Executive Vice President, Global Skin Cleansing and Oral Care. \u201cThat\u2019s why I\u2019m proud of this latest packaging innovation which will see our entire toothpaste portfolio shift to recyclable tubes.\u201d<\/p>\n

Starting with Signal in France this September, the new tubes will be made with high-density polyethylene (HDPE), one of the most recyclable plastics in the world, instead of aluminium. And, as HDPE is also one of the thinnest plastics available in the toothpaste market, less plastic will be needed for each tube.<\/p>\n

\u201cRecyclable tubes mark a key milestone in our packaging journey and, more significantly, they have the potential to transform the whole oral care industry,\u201d says Babu Cherian, R&D Oral Care Packaging Director at Unilever. \u201cTogether with our manufacturing partners, we\u2019re making the new design available to any producers interested in adopting the new material, with the ambition to accelerate industry change.\u201d<\/p>\n

Contributing to Unilever\u2019s broader commitment of making 100% of its packaging reusable, recyclable or compostable by 2025, this innovation also responds to a growing consumer demand for planet-friendly yet high-performing oral care products.<\/p>\n

In many countries, toothpastes are sold in cardboard boxes that help protect the tubes. Although useful, they are a massive source of waste, with hundreds of millions of boxes binned every year.<\/p>\n

Now Zendium, whose environmental credentials include PETA certification, have found a way to go \u2018naked\u2019 thanks to a recyclable ready-for-shelf tray which can store tubes vertically. \u201cPeople are increasingly questioning the use of packaging. We hope this move will inspire a new industry trend which will help reduce waste and save millions of tons of cardboard every year,\u201d says Pau Bartoli, Brand Director for Zendium.<\/p>\n

The brand estimates that binning the boxes will save over 2,500 trees every year, while savings made from the removal of the cardboard box have enabled the brand to invest in more sustainable packaging for its entire range, including plant-based plastic tubes.<\/p>\n

Over the years, Signal has introduced several eco-friendly brushes to its range, including a bamboo toothbrush. However, its new Switch brush offers a completely new approach to sustainable oral care. Thanks to its long-lasting metal handle, it is only the brush\u2019s head that needs to be changed, which could help reduce consumers\u2019 virgin plastic use by 95%.<\/p>\n

\u201cWe know people are increasingly looking for products that fit with a more sustainable lifestyle but still deliver on efficacy and design,\u201d says Leila Esmaeili, Global Brand Engagement Manager. \u201cSignal Switch has been developed to meet those needs and appeal to a wide range of audiences and age groups. It\u2019s an important, sustainable addition to our portfolio.\u201d<\/p>\n

Unilever\u2019s brands are working to ensure their ingredient lists reflect both their commitment to the planet and to performance. Signal\u2019s new White Now Detox environmentally conscious formula contains 94% ingredients from a natural origin, including mineral clay and activated charcoal to cleanse and lift stains. Boosted with White Now\u2019s White-Correct technology,*<\/sup>\u00a0it has been proven to brighten teeth by up to three shades instantly. With this new range also saying goodbye to its cardboard box, Signal White Now is ticking all the right boxes when it comes to sustainability.<\/p>\n","protected":false},"excerpt":{"rendered":"

Unilever is introducing eco-friendly toothbrush and boxless toothpaste in new recyclable tubes within the framework of the company’s efforts to cut plastic waste. The ubiquitous toothpaste tube is a significant contributor to the planet\u2019s plastic crisis. Made from a combination of plastic and aluminium, the tubes have always been notoriously difficult to recycle \u2013 resulting […]<\/p>\n","protected":false},"author":410,"featured_media":68354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[984,6030],"tags":[10747,10746,8213],"yoast_head":"\nUnilever\u2019s tooth brush, toothpaste becoming eco-friendly - Csr Egypt<\/title>\n<meta name=\"description\" content=\"Unilever is introducing eco-friendly toothbrush and boxless toothpaste in new recyclable tubes under efforts to cut plastic waste.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever\u2019s tooth brush, toothpaste becoming eco-friendly - Csr Egypt\" \/>\n<meta property=\"og:description\" content=\"Unilever is introducing eco-friendly toothbrush and boxless toothpaste in new recyclable tubes under efforts to cut plastic waste.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/\" \/>\n<meta property=\"og:site_name\" content=\"Csr Egypt\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/csregypt\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-10T00:18:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/csregypt.com\/wp-content\/uploads\/2021\/07\/Unilever-Unveils-Recyclable-Toothpaste-Tubes-To-Come-Clean-With-The.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marwa Zein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@egyptcsrforum\" \/>\n<meta name=\"twitter:site\" content=\"@egyptcsrforum\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marwa Zein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/\"},\"author\":{\"name\":\"Marwa Zein\",\"@id\":\"https:\/\/csregypt.com\/#\/schema\/person\/5df2c73ec5c5eaada424a85f98cd7bec\"},\"headline\":\"Unilever\u2019s tooth brush, toothpaste becoming eco-friendly\",\"datePublished\":\"2021-07-10T00:18:11+00:00\",\"dateModified\":\"2021-07-10T00:18:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/\"},\"wordCount\":736,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/csregypt.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/csregypt.com\/wp-content\/uploads\/2021\/07\/Unilever-Unveils-Recyclable-Toothpaste-Tubes-To-Come-Clean-With-The.jpg\",\"keywords\":[\"tooth brush\",\"toothpaste\",\"Unilever\"],\"articleSection\":[\"news\",\"Sustainable Development\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/\",\"url\":\"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/\",\"name\":\"Unilever\u2019s tooth brush, toothpaste becoming eco-friendly - Csr Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/csregypt.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/csregypt.com\/wp-content\/uploads\/2021\/07\/Unilever-Unveils-Recyclable-Toothpaste-Tubes-To-Come-Clean-With-The.jpg\",\"datePublished\":\"2021-07-10T00:18:11+00:00\",\"dateModified\":\"2021-07-10T00:18:11+00:00\",\"description\":\"Unilever is introducing eco-friendly toothbrush and boxless toothpaste in new recyclable tubes under efforts to cut plastic waste.\",\"breadcrumb\":{\"@id\":\"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/#primaryimage\",\"url\":\"https:\/\/csregypt.com\/wp-content\/uploads\/2021\/07\/Unilever-Unveils-Recyclable-Toothpaste-Tubes-To-Come-Clean-With-The.jpg\",\"contentUrl\":\"https:\/\/csregypt.com\/wp-content\/uploads\/2021\/07\/Unilever-Unveils-Recyclable-Toothpaste-Tubes-To-Come-Clean-With-The.jpg\",\"width\":600,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/csregypt.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unilever\u2019s tooth brush, toothpaste becoming eco-friendly\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/csregypt.com\/#website\",\"url\":\"https:\/\/csregypt.com\/\",\"name\":\"\u0633\u064a \u0625\u0633 \u0622\u0631 \u0645\u0635\u0631\",\"description\":\"The first portal for CSR in Egypt and Middle East\",\"publisher\":{\"@id\":\"https:\/\/csregypt.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/csregypt.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/csregypt.com\/#organization\",\"name\":\"CSR\",\"url\":\"https:\/\/csregypt.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/csregypt.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.csregypt.com\/wp-content\/uploads\/2019\/05\/logos-7.png\",\"contentUrl\":\"https:\/\/www.csregypt.com\/wp-content\/uploads\/2019\/05\/logos-7.png\",\"width\":1080,\"height\":1080,\"caption\":\"CSR\"},\"image\":{\"@id\":\"https:\/\/csregypt.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/csregypt\/\",\"https:\/\/x.com\/egyptcsrforum\",\"https:\/\/www.instagram.com\/csr.egypt\/\",\"https:\/\/www.linkedin.com\/in\/csr-egypt-43381ab5\/\",\"https:\/\/www.pinterest.com.au\/csregypt\/\",\"https:\/\/www.youtube.com\/channel\/UCh21PZpnBj2yjj2PeclXz1g\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/csregypt.com\/#\/schema\/person\/5df2c73ec5c5eaada424a85f98cd7bec\",\"name\":\"Marwa Zein\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/csregypt.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/383ed3b7c60ec18a972e284b402d1b29?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/383ed3b7c60ec18a972e284b402d1b29?s=96&d=mm&r=g\",\"caption\":\"Marwa Zein\"},\"sameAs\":[\"http:\/\/marwazein1982@gmail.com\"],\"url\":\"https:\/\/csregypt.com\/en\/author\/marwa-zein\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unilever\u2019s tooth brush, toothpaste becoming eco-friendly - Csr Egypt","description":"Unilever is introducing eco-friendly toothbrush and boxless toothpaste in new recyclable tubes under efforts to cut plastic waste.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/","og_locale":"en_US","og_type":"article","og_title":"Unilever\u2019s tooth brush, toothpaste becoming eco-friendly - Csr Egypt","og_description":"Unilever is introducing eco-friendly toothbrush and boxless toothpaste in new recyclable tubes under efforts to cut plastic waste.","og_url":"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/","og_site_name":"Csr Egypt","article_publisher":"https:\/\/www.facebook.com\/csregypt\/","article_published_time":"2021-07-10T00:18:11+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/csregypt.com\/wp-content\/uploads\/2021\/07\/Unilever-Unveils-Recyclable-Toothpaste-Tubes-To-Come-Clean-With-The.jpg","type":"image\/jpeg"}],"author":"Marwa Zein","twitter_card":"summary_large_image","twitter_creator":"@egyptcsrforum","twitter_site":"@egyptcsrforum","twitter_misc":{"Written by":"Marwa Zein","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/#article","isPartOf":{"@id":"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/"},"author":{"name":"Marwa Zein","@id":"https:\/\/csregypt.com\/#\/schema\/person\/5df2c73ec5c5eaada424a85f98cd7bec"},"headline":"Unilever\u2019s tooth brush, toothpaste becoming eco-friendly","datePublished":"2021-07-10T00:18:11+00:00","dateModified":"2021-07-10T00:18:11+00:00","mainEntityOfPage":{"@id":"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/"},"wordCount":736,"commentCount":0,"publisher":{"@id":"https:\/\/csregypt.com\/#organization"},"image":{"@id":"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/#primaryimage"},"thumbnailUrl":"https:\/\/csregypt.com\/wp-content\/uploads\/2021\/07\/Unilever-Unveils-Recyclable-Toothpaste-Tubes-To-Come-Clean-With-The.jpg","keywords":["tooth brush","toothpaste","Unilever"],"articleSection":["news","Sustainable Development"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/","url":"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/","name":"Unilever\u2019s tooth brush, toothpaste becoming eco-friendly - Csr Egypt","isPartOf":{"@id":"https:\/\/csregypt.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/#primaryimage"},"image":{"@id":"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/#primaryimage"},"thumbnailUrl":"https:\/\/csregypt.com\/wp-content\/uploads\/2021\/07\/Unilever-Unveils-Recyclable-Toothpaste-Tubes-To-Come-Clean-With-The.jpg","datePublished":"2021-07-10T00:18:11+00:00","dateModified":"2021-07-10T00:18:11+00:00","description":"Unilever is introducing eco-friendly toothbrush and boxless toothpaste in new recyclable tubes under efforts to cut plastic waste.","breadcrumb":{"@id":"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/#primaryimage","url":"https:\/\/csregypt.com\/wp-content\/uploads\/2021\/07\/Unilever-Unveils-Recyclable-Toothpaste-Tubes-To-Come-Clean-With-The.jpg","contentUrl":"https:\/\/csregypt.com\/wp-content\/uploads\/2021\/07\/Unilever-Unveils-Recyclable-Toothpaste-Tubes-To-Come-Clean-With-The.jpg","width":600,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/csregypt.com\/en\/unilevers-tooth-brush-toothpaste-becoming-eco-friendly\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/csregypt.com\/"},{"@type":"ListItem","position":2,"name":"Unilever\u2019s tooth brush, toothpaste becoming eco-friendly"}]},{"@type":"WebSite","@id":"https:\/\/csregypt.com\/#website","url":"https:\/\/csregypt.com\/","name":"\u0633\u064a \u0625\u0633 \u0622\u0631 \u0645\u0635\u0631","description":"The first portal for CSR in Egypt and Middle East","publisher":{"@id":"https:\/\/csregypt.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/csregypt.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/csregypt.com\/#organization","name":"CSR","url":"https:\/\/csregypt.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/csregypt.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.csregypt.com\/wp-content\/uploads\/2019\/05\/logos-7.png","contentUrl":"https:\/\/www.csregypt.com\/wp-content\/uploads\/2019\/05\/logos-7.png","width":1080,"height":1080,"caption":"CSR"},"image":{"@id":"https:\/\/csregypt.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/csregypt\/","https:\/\/x.com\/egyptcsrforum","https:\/\/www.instagram.com\/csr.egypt\/","https:\/\/www.linkedin.com\/in\/csr-egypt-43381ab5\/","https:\/\/www.pinterest.com.au\/csregypt\/","https:\/\/www.youtube.com\/channel\/UCh21PZpnBj2yjj2PeclXz1g"]},{"@type":"Person","@id":"https:\/\/csregypt.com\/#\/schema\/person\/5df2c73ec5c5eaada424a85f98cd7bec","name":"Marwa Zein","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/csregypt.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/383ed3b7c60ec18a972e284b402d1b29?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/383ed3b7c60ec18a972e284b402d1b29?s=96&d=mm&r=g","caption":"Marwa Zein"},"sameAs":["http:\/\/marwazein1982@gmail.com"],"url":"https:\/\/csregypt.com\/en\/author\/marwa-zein\/"}]}},"jetpack_featured_media_url":"https:\/\/csregypt.com\/wp-content\/uploads\/2021\/07\/Unilever-Unveils-Recyclable-Toothpaste-Tubes-To-Come-Clean-With-The.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/posts\/68353"}],"collection":[{"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/users\/410"}],"replies":[{"embeddable":true,"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/comments?post=68353"}],"version-history":[{"count":1,"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/posts\/68353\/revisions"}],"predecessor-version":[{"id":68356,"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/posts\/68353\/revisions\/68356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/media\/68354"}],"wp:attachment":[{"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/media?parent=68353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/categories?post=68353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csregypt.com\/en\/wp-json\/wp\/v2\/tags?post=68353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}