{"id":67770,"date":"2021-06-21T01:37:56","date_gmt":"2021-06-20T23:37:56","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=67770"},"modified":"2021-06-21T01:39:02","modified_gmt":"2021-06-20T23:39:02","slug":"unilever-introduces-worlds-first-ever-paper-based-laundry-detergent-bottle","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/unilever-introduces-worlds-first-ever-paper-based-laundry-detergent-bottle\/","title":{"rendered":"Unilever introduces world&#8217;s first-ever paper-based laundry detergent bottle"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: left;\"><a href=\"https:\/\/www.csregypt.com\/en\/unilevers-degree-introduces-1st-ever-deodorant-designed-for-disabled-persons\/\">Unilever<\/a> is using a new technology to create the first-ever paper-based laundry detergent bottle, made of sustainably sourced pulp and designed to be recycled in standard paper waste streams.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">A prototype is being developed for our OMO brand \u2013 which is also known as Persil, Skip and Breeze depending on where you live in the world. This is set to debut in Brazil by early 2022 and we are also piloting the same technology to create paper-based hair care bottles.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The ground-breaking technology has been developed in partnership with the Pulpex consortium \u2013 a collaboration between Unilever, Diageo, Pilot Lite and other industry members.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The ability to package liquid products in paper-based bottles will be a huge achievement, but before they hit the shelves, our packaging scientists will run a range of tests to see how they perform in real-life situations \u2013 from transportation to storage in damp environments. It\u2019s important that they fulfil our requirements in terms of durability, user experience and reduction of environmental impact.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The bottles are sprayed inside with a proprietary coating that repels water, enabling the material to hold liquid products like laundry detergent, shampoo and conditioners which contain surfactants, fragrances and other active ingredients.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">While creating recyclable, paper-based packaging without additional plastic layers is a massive challenge, the Pulpex solution offers a promising way to radically reduce plastic use in line with our commitments to a waste-free world.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\u201cTo tackle plastic waste, we need to completely rethink how we design and package products,\u201d says Richard Slater, Unilever\u2019s Chief R&amp;D Officer. \u201cThis requires a drastic change that can only be achieved through industry-wide collaboration. Pulpex paper bottle technology is an exciting step in the right direction, and we are delighted to be working together to trial this innovation for our products.\u201d<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Consumers are becoming increasingly aware of the impact of products on the planet and are making purchasing choices based on sustainability factors, including packaging. Delivering functionally superior products that address environmental issues that people care about \u2013 such as innovative sustainable packaging \u2013 will make Unilever a stronger, more successful business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever is using a new technology to create the first-ever paper-based laundry detergent bottle, made of sustainably sourced pulp and designed to be recycled in standard paper waste streams. A prototype is being developed for our OMO brand \u2013 which is also known as Persil, Skip and Breeze depending on where you live in the [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":67771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6038,984],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unilever introduces world&#039;s first-ever paper-based laundry detergent bottle - Csr Egypt<\/title>\n<meta name=\"description\" content=\"Unilever is using a new technology to create the first-ever paper-based laundry detergent bottle, made of sustainably sourced pulp\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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