{"id":66486,"date":"2021-05-08T12:32:06","date_gmt":"2021-05-08T10:32:06","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=66486"},"modified":"2021-05-08T12:57:24","modified_gmt":"2021-05-08T10:57:24","slug":"omo-is-worlds-first-laundry-capsule-made-of-recycled-carbon-emissions","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/omo-is-worlds-first-laundry-capsule-made-of-recycled-carbon-emissions\/","title":{"rendered":"OMO is world\u2019s first laundry capsule made of recycled carbon emissions"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: left;\"><a href=\"https:\/\/www.csregypt.com\/en\/omo-brazil-launderettes-to-cut-co2-energy-consumption\/\">OMO<\/a>\u00a0is the first world laundry capsule made of waste CO2. Unilever teamed up carbon recycling company LanzaTech and India Glycols, a manufacturer of green technology-based chemicals, to turn CO2 waste into a cleaning ingredient.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Surfactants are a key ingredient for creating the foam and cleaning action of many household cleaning and laundry products. They are typically derived from fossil fuels, but this new process means surfactants can now make them using recycled carbon.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">There are three stages to the process. LanzaTech first captures the industrial emissions at a steel mill in Beijing and converts the waste gases into ethanol. India Glycols then converts the ethanol into ethylene oxide, which is used to make a range of ingredients, including surfactants. We then use this surfactant in the manufacture of the new OMO (Persil) laundry capsules at our Hefei factory in China.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The process LanzaTech is using to create ethanol from captured carbon cuts the greenhouse gas emissions by 82% compared to the traditional fossil-fuel process.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The new limited-edition OMO capsules launched in China on 22 April \u2013 at no extra cost to consumers \u2013 marking the first time that a surfactant made using captured carbon emissions has come onto the market in a cleaning product.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\u201cAdvancements in technology like this means we can now reinvent the chemistry of our products,\u201d says Peter ter Kulve, President of our Home Care division. \u201cInstead of valuable carbon being released directly into the atmosphere, we can capture it and recycle it in our products in place of using fossil fuels.&#8221;<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\u201cWe want to make sustainability easy for everyone that uses our products. New innovations like this help move our iconic cleaning brands away from fossil fuels without compromising on performance or affordability. We\u2019re excited by the potential that this breakthrough represents for future innovations across our portfolio and our industry.\u201d<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Unilever\u2019s partnership with LanzaTech and India Glycols is part of its\u00a0<a href=\"https:\/\/www.unilever.com\/news\/news-and-features\/Feature-article\/2020\/we-are-reimagining-the-future-of-cleaning.html\">Clean Future<\/a>\u00a0strategy which, at its heart, has the ambition to replace 100% of the carbon derived from fossil fuels in its cleaning and laundry product formulations with renewable or recycled carbon by 2030.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>OMO\u00a0is the first world laundry capsule made of waste CO2. Unilever teamed up carbon recycling company LanzaTech and India Glycols, a manufacturer of green technology-based chemicals, to turn CO2 waste into a cleaning ingredient. Surfactants are a key ingredient for creating the foam and cleaning action of many household cleaning and laundry products. They are [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":66487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[984,6030],"tags":[7145,9465],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OMO is world\u2019s first laundry capsule made of recycled carbon emissions - Csr Egypt<\/title>\n<meta name=\"description\" content=\"Omo is the first world laundry capsule made of waste CO2. 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Unilever teamed up LanzaTech and India Glycols to turn CO2 waste into a cleaning ingredient.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/csregypt.com\/en\/omo-is-worlds-first-laundry-capsule-made-of-recycled-carbon-emissions\/\" \/>\n<meta property=\"og:site_name\" content=\"Csr Egypt\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/csregypt\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-08T10:32:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-08T10:57:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/csregypt.com\/wp-content\/uploads\/2021\/05\/OMO-chinese-version-of-Persil-laundry-soap-made-from-carbon-Unilever-released.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"716\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marwa Zein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@egyptcsrforum\" \/>\n<meta name=\"twitter:site\" content=\"@egyptcsrforum\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marwa Zein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/csregypt.com\/en\/omo-is-worlds-first-laundry-capsule-made-of-recycled-carbon-emissions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/csregypt.com\/en\/omo-is-worlds-first-laundry-capsule-made-of-recycled-carbon-emissions\/\"},\"author\":{\"name\":\"Marwa Zein\",\"@id\":\"https:\/\/csregypt.com\/#\/schema\/person\/5df2c73ec5c5eaada424a85f98cd7bec\"},\"headline\":\"OMO is world\u2019s first laundry capsule made of recycled carbon emissions\",\"datePublished\":\"2021-05-08T10:32:06+00:00\",\"dateModified\":\"2021-05-08T10:57:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/csregypt.com\/en\/omo-is-worlds-first-laundry-capsule-made-of-recycled-carbon-emissions\/\"},\"wordCount\":359,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/csregypt.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/csregypt.com\/en\/omo-is-worlds-first-laundry-capsule-made-of-recycled-carbon-emissions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/csregypt.com\/wp-content\/uploads\/2021\/05\/OMO-chinese-version-of-Persil-laundry-soap-made-from-carbon-Unilever-released.jpg\",\"keywords\":[\"#Carbon emissions\",\"Omo\"],\"articleSection\":[\"news\",\"Sustainable Development\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/csregypt.com\/en\/omo-is-worlds-first-laundry-capsule-made-of-recycled-carbon-emissions\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/csregypt.com\/en\/omo-is-worlds-first-laundry-capsule-made-of-recycled-carbon-emissions\/\",\"url\":\"https:\/\/csregypt.com\/en\/omo-is-worlds-first-laundry-capsule-made-of-recycled-carbon-emissions\/\",\"name\":\"OMO is world\u2019s first laundry capsule made of recycled carbon emissions - Csr Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/csregypt.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/csregypt.com\/en\/omo-is-worlds-first-laundry-capsule-made-of-recycled-carbon-emissions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/csregypt.com\/en\/omo-is-worlds-first-laundry-capsule-made-of-recycled-carbon-emissions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/csregypt.com\/wp-content\/uploads\/2021\/05\/OMO-chinese-version-of-Persil-laundry-soap-made-from-carbon-Unilever-released.jpg\",\"datePublished\":\"2021-05-08T10:32:06+00:00\",\"dateModified\":\"2021-05-08T10:57:24+00:00\",\"description\":\"Omo is the first world laundry capsule made of waste CO2. 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