{"id":65484,"date":"2021-04-04T18:29:53","date_gmt":"2021-04-04T16:29:53","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=65484"},"modified":"2021-04-04T18:29:53","modified_gmt":"2021-04-04T16:29:53","slug":"3-kenyans-turn-pineapple-leaf-recycled-rubber-into-eco-friendly-shoes","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/3-kenyans-turn-pineapple-leaf-recycled-rubber-into-eco-friendly-shoes\/","title":{"rendered":"3 Kenyans turn pineapple leaf, recycled rubber into eco-friendly shoes"},"content":{"rendered":"<p dir=\"ltr\" style=\"background: white; text-align: left;\"><span style=\"font-size: 13.5pt; font-family: 'Helvetica','sans-serif'; color: #333333;\">Three Kenyans women converted pineapple leaf and recycled rubber into fashionable eco-friendly footwear. The shoes are 100% handmade to reduce carbon footprint and can last three years.<\/span><\/p>\n<p dir=\"ltr\" style=\"background: white; text-align: left;\"><span style=\"font-size: 13.5pt; font-family: 'Helvetica','sans-serif'; color: #333333;\">The<a href=\"https:\/\/www.csregypt.com\/en\/african-development-bank-extends-egp-10-m-grant-to-support-egyptian-entrepreneurs\/\"> African Development Bank<\/a>\u2019s Fashionomics Africa initiative has named a women-led Kenya shoe design house as the winner of its competition to support producers of sustainable fashion.<\/span><\/p>\n<p dir=\"ltr\" style=\"background: white; text-align: left;\"><span style=\"font-size: 13.5pt; font-family: 'Helvetica','sans-serif'; color: #333333;\">The eco-friendly Pine Kazi won the $2,000 Fashionomics Africa competition cash prize. In addition, the business will have the opportunity to showcase its creation in online events, share insights on key sustainability challenges facing the industry and receive a certificate.<\/span><\/p>\n<p dir=\"ltr\" style=\"background: white; text-align: left;\"><span style=\"font-size: 13.5pt; font-family: 'Helvetica','sans-serif'; color: #333333;\">The brand, co-founded by Olivia Okinyi, Angela Musyoka and Mike Langa, will also have access to media opportunities and receive mentoring and networking opportunities from competition collaborators.<\/span><\/p>\n<p dir=\"ltr\" style=\"background: white; text-align: left;\"><span style=\"font-size: 13.5pt; font-family: 'Helvetica','sans-serif'; color: #333333;\">\u201cPine Kazi is greatly humbled to be the winners of the first Fashionomics Africa contest in Africa. This is indeed an honor to the Kenyan people and the African continent at large,\u201d said Okinyi.<\/span><\/p>\n<p dir=\"ltr\" style=\"background: white; text-align: left;\"><span style=\"font-size: 13.5pt; font-family: 'Helvetica','sans-serif'; color: #333333;\">Musyoka added \u201cAll our dreams can come true if we have the courage and the patience to pursue them.\u201d<\/span><\/p>\n<p dir=\"ltr\" style=\"background: white; text-align: left;\"><span style=\"font-size: 13.5pt; font-family: 'Helvetica','sans-serif'; color: #333333;\">Competition judges said Pine Kazi\u2019s shoes are innovative and sustainable. The upper of the shoe is made from pineapple textile, while the inside is lined with organic cotton. The sole is made from sisal plant fiber, fitted with recycled tire underneath.<\/span><\/p>\n<p dir=\"ltr\" style=\"background: white; text-align: left;\"><span style=\"font-size: 13.5pt; font-family: 'Helvetica','sans-serif'; color: #333333;\">The Fashionomics Africa contest honors African fashion brands working to change how fashion is produced, bought, used and recycled, to encourage more sustainable consumer behavior. A panel of four judges representing the Bank and competition collaborators \u2013 the United Nations Environment Program, the Parsons School of Design and the Ellen MacArthur Foundation \u2013 reviewed 110 entries from 24 African countries and selected three finalists: Pine Kazi; CiiE Luxuries, an eco-friendly accessories business based in Abuja, Nigeria; and clothing brand Labake Lagos.<\/span><\/p>\n<p dir=\"ltr\" style=\"background: white; text-align: left;\"><span style=\"font-size: 13.5pt; font-family: 'Helvetica','sans-serif'; color: #333333;\">\u201cWe were pleasantly surprised by all the applications received for the first edition of our Fashionomics Africa competition. It was very difficult to make a choice, but the finalists stood out with their innovative, durable and contemporary designs,\u201d said Emanuela Gregorio, coordinator of the Fashionomics Africa initiative at the African Development Bank.<\/span><\/p>\n<p dir=\"ltr\" style=\"background: white; text-align: left;\"><span style=\"font-size: 13.5pt; font-family: 'Helvetica','sans-serif'; color: #333333;\">Of the applications, 65% were submitted by women and the businesses were predominantly micro-enterprises (54%), solo entrepreneurs (35%) and small businesses (12%).<\/span><\/p>\n<p dir=\"ltr\" style=\"background: white; text-align: left;\"><span style=\"font-size: 13.5pt; font-family: 'Helvetica','sans-serif'; color: #333333;\">\u201cWhat we learned from this Fashionomics Africa contest, in this month celebrating women around the world, is that many women entrepreneurs are advocating for sustainable production and consumption, and we commend their efforts,\u201d said Amel Hamza, Division Manager at the Bank\u2019s Gender, Women and Civil Society Department.<\/span><\/p>\n<p dir=\"ltr\" style=\"background: white; text-align: left;\"><span style=\"font-size: 13.5pt; font-family: 'Helvetica','sans-serif'; color: #333333;\">An online public vote by 986 participants determined the winner: Pine Kazi got 400 votes, 318 votes went to CiiE Luxuries, and 268 to Labake Lagos.<\/span><\/p>\n<p dir=\"ltr\" style=\"background: white; text-align: left;\"><span style=\"font-size: 13.5pt; font-family: 'Helvetica','sans-serif'; color: #333333;\">Competition judge and a Program Director at New York-based Parsons School of Design, Brendan McCarthy, congratulated Pine Kazi during the competition winners\u2019 announcement last Friday: \u201cYou transformed waste materials from pineapples into profound new textiles and absolutely beautiful new shoes,\u201d he said.<\/span><\/p>\n<p dir=\"ltr\" style=\"background: white; text-align: left;\"><span style=\"font-size: 13.5pt; font-family: 'Helvetica','sans-serif'; color: #333333;\">Okinyi wrote in Pine Kazi\u2019s competition entry that if they won, they would invest half the winnings in machinery used to make shoe source materials. \u201c[This machinery] will see pineapple leaf waste put to work and create more green jobs for unemployed youth,\u201d she added.<\/span><\/p>\n<p dir=\"ltr\" style=\"background: white; text-align: left;\"><span style=\"font-size: 13.5pt; font-family: 'Helvetica','sans-serif'; color: #333333;\">The design house said resources would also be divided equally between research and development of natural dyes, the acquisition of professional stylists and the establishment of a centralized production system.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three Kenyans women converted pineapple leaf and recycled rubber into fashionable eco-friendly footwear. The shoes are 100% handmade to reduce carbon footprint and can last three years. The African Development Bank\u2019s Fashionomics Africa initiative has named a women-led Kenya shoe design house as the winner of its competition to support producers of sustainable fashion. The [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":65485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6038,984],"tags":[10303],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Kenyans turn pineapple leaf, recycled rubber into eco-friendly shoes - Csr Egypt<\/title>\n<meta name=\"description\" content=\"Three Kenyans women converted pineapple leaf and recycled rubber into fashionable footwear. 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