{"id":65280,"date":"2021-03-30T13:50:13","date_gmt":"2021-03-30T11:50:13","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=65280"},"modified":"2021-03-30T13:50:13","modified_gmt":"2021-03-30T11:50:13","slug":"hm-to-introduce-eco-friendly-colored-collection-in-april","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/hm-to-introduce-eco-friendly-colored-collection-in-april\/","title":{"rendered":"H&#038;M to introduce eco-friendly colored collection in April"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: left;\"><a href=\"https:\/\/www.csregypt.com\/en\/hm-launches-garment-to-garment-recycling-system\/\">H&amp;M<\/a> announced that it will introduce in mid April a new collection which depended on eco-friendly coloring and printing methods. This falls within the framework of H&amp;M\u2019s sustainable development plans.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">H&amp;M announced using cutting-edge dyeing techniques, such as biotechnology, plant-based pigments and closed-loop systems, that not only create unique and charming colors but have less impact on the environment.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The Color Story collection spotlights the undiscovered beauty of more sustainably produced colors. Key pieces include the digitally printed spaghetti-strap-waisted cropped shirt and drawstring skirt, as well as the plant based dyed, languid, caped dress and poncho-style hoodie, comprised of more sustainably sourced fabrics.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Cherishing a circular fashion drive, H&amp;M will be offering a unique selection of pieces for customers to rent. Both Stockholm, Sweden and Mitte, Berlin will have a selected store with rent-able collections.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\u201cWe\u2019re continually aiming to create elevated pieces with ground-breakingly\u00a0more sustainable materials and processes. With this collection, our forward-thinking designs work together with revolutionary dye processes to make a positive change &#8211; be that lower water consumption or reformed manufacturing. This collection has a charming free-spirit; our customers will no doubt love these contemporary pieces, but we hope\u00a0they\u2019re inspired by the empowering sustainable narrative too,\u201d Creative Advisor at H&amp;M\u00a0Ann-Sofie Johansson said.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\u201cWorking with such interesting innovators and their wonderful ideas has been an incredible journey.\u00a0Colorifix, for example, is the first company to use a natural, biological process to produce and fix pigments onto textiles. They\u2019re launching worldwide with this collection. We\u2019re thrilled that despite its state-of-the-art manufacture, the collection feels effortlessly modern and fresh,\u201d Concept Designer at H&amp;M Ella\u00a0Soccorsi said.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>H&amp;M announced that it will introduce in mid April a new collection which depended on eco-friendly coloring and printing methods. This falls within the framework of H&amp;M\u2019s sustainable development plans. H&amp;M announced using cutting-edge dyeing techniques, such as biotechnology, plant-based pigments and closed-loop systems, that not only create unique and charming colors but have less [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":65282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6038,984],"tags":[8900,10280],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H&amp;M to introduce eco-friendly colored collection in April - Csr Egypt<\/title>\n<meta name=\"description\" content=\"H&amp;M announced that it will introduce in mid April a new collection which depended on eco-friendly coloring and printing methods.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csregypt.com\/en\/hm-to-introduce-eco-friendly-colored-collection-in-april\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&amp;M to introduce eco-friendly colored collection in April - 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