{"id":64378,"date":"2021-03-08T21:00:52","date_gmt":"2021-03-08T19:00:52","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=64378"},"modified":"2021-03-08T21:00:52","modified_gmt":"2021-03-08T19:00:52","slug":"uk-joins-egypts-kemama-campaign-for-backing-women","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/uk-joins-egypts-kemama-campaign-for-backing-women\/","title":{"rendered":"UK joins Egypt’s Kemama campaign for backing women"},"content":{"rendered":"

The UK joined Egypt’s \u2018Kemama\u2019<\/a> campaign which is implemented by the United Nations Development Program (UNDP) in partnership with the Alternative Finance Lab (AltFinLab), Neya and\u00a0 El Nidaa Foundation. The campaign is meant to curb the adverse socio-economic impacts of COVID-19.<\/p>\n

As the world faces a pandemic, countries are working on addressing its impact on people\u2019s lives, livelihoods, and the economy.<\/p>\n

In Egypt, Kemama<\/a> was launched last year amid the COVID-19 outbreak as El Nidaa\/ENID quickly responded by shifting its activities from producing ready-made-garments to producing medical masks. Through the campaign,\u00a0around EGP 300,000 were raised, securing the jobs of more than 100 women beneficiaries working at the factory in the governorate of Qena to fight COVID-19.<\/p>\n

The factory has produced nearly 63,000 masks at competitive prices for Qena, Sohag & Luxor\u2019s vulnerable communities since the launch of the campaign. The UK\u2019s \u00a310,000 financial contribution is supporting women\u2019s economic empowerment in Upper Egypt and sustaining livelihoods which would otherwise have been lost due to COVID-19.<\/p>\n

British Ambassador to Egypt Sir Geoffrey Adams said: \u201cWe are proud to be part of this initiative, which has already had real success in helping vulnerable communities protect themselves against Covid-19. By supporting this campaign, we are also directly supporting the employment and economic empowerment of Egyptian women, a top priority for the UK. This is part of our wider partnership with Egypt and other countries around the world to ensure that – whether through PPE supplies, medical training, or vaccine access – we all build back better from Covid-19.\u201d<\/p>\n

Managing Director of the Egypt Network for Integrated\u00a0Development (ENID) and Member\u00a0of the Board of Trustees\u00a0of El Nidaa Foundation Dr. Heba Handoussa highlighted that “El Nidaa Foundation\u00a0is very happy to partner with the British Embassy, which has joined \u201cKemama\u201d along with UNDP and Neya, and is offering generous support towards our mask production in Qena. This is a model for all private sector companies to partner with civil society organizations to fight the COVID-19 pandemic while contributing to women\u2019s empowerment! The women\u2019s testimonials show how strong they are when fighting against stereotypes in one of the most conservative communities in Egypt. El Nidaa takes pride in being able to change mindsets in Qena, where parents and husbands now support their daughters and wives to step up and lead the way, beyond taking care of house chores”<\/p>\n

UNDP Egypt\u2019s Resident Representative, Ms. Randa Aboul Hosn, outlined the importance of the Kemama campaign in creating an enabling environment for the socio-economic empowerment of the most vulnerable communities of Upper Egypt.<\/p>\n

\u00a0She highlighted that \u201cThe poorest are the least able to cope with the effects of the pandemic. Supporting ENID means more employment and income generation opportunities for people, particularly for women and a direct contribution to the implementation of the Sustainable Development Goals.\u201d<\/p>\n

Founder & CEO of Neya, Hana El Sadat, stated \u201cWe are happy to be able to support our local community and partners through such a difficult time.\u201d<\/p>\n

The Kemama campaign is part of the UNDP regional \u201cSolidarity Against COVID-19\u201d campaign aiming to engage communities in supporting local solutions to this global crisis.<\/p>\n","protected":false},"excerpt":{"rendered":"

The UK joined Egypt’s \u2018Kemama\u2019 campaign which is implemented by the United Nations Development Program (UNDP) in partnership with the Alternative Finance Lab (AltFinLab), Neya and\u00a0 El Nidaa Foundation. The campaign is meant to curb the adverse socio-economic impacts of COVID-19. As the world faces a pandemic, countries are working on addressing its impact on […]<\/p>\n","protected":false},"author":410,"featured_media":64379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6262,984,6030],"tags":[6380,10141,6484],"yoast_head":"\nUK joins Egypt's Kemama campaign for backing women - Csr Egypt<\/title>\n<meta name=\"description\" content=\"The UK joined the UNDP in Egypt\u2019s \u2018Kemama\u2019\u00a0campaign to support women in Upper Egypt to curb the adverse socio-economic impacts of COVID-19.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csregypt.com\/en\/uk-joins-egypts-kemama-campaign-for-backing-women\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK joins Egypt's Kemama campaign for backing women - 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