{"id":64047,"date":"2021-02-26T21:43:24","date_gmt":"2021-02-26T19:43:24","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=64047"},"modified":"2021-02-26T21:43:24","modified_gmt":"2021-02-26T19:43:24","slug":"coca-colas-1st-ever-paper-bottle-to-be-tested-in-hungarys-online-market","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/coca-colas-1st-ever-paper-bottle-to-be-tested-in-hungarys-online-market\/","title":{"rendered":"Coca-Cola\u2019s 1st-ever paper bottle to be tested in Hungary\u2019s online market"},"content":{"rendered":"

The Coca-Cola<\/a> Company\u2019s first-ever paper bottle prototype is transitioning from the lab to the marketplace this summer through a limited online trial in Hungary.<\/p>\n

A run of 2,000 bottles of the plant-based beverage AdeZ will be offered in the pioneering package via e-grocery retailer Kifli.hu.<\/p>\n

The paper bottle project \u2013 which is being co-developed by Coca\u2011Cola\u2019s R&D team in Brussels and The Paper Bottle Company (Paboco), a Danish startup supported by ALPLA and BillerudKorsn\u00e4s, in cooperation with Carlsberg, L\u2019Or\u00e9al and The Absolut Company \u2013 is moving into the consumer testing phase to measure the package\u2019s performance and shopper response to the format. Coca-Cola and Paboco\u00a0unveiled the first-generation prototype<\/a>, which consists of a paper shell with a recyclable plastic lining and cap, last fall.<\/p>\n

\u201cThe trial we are announcing today is a milestone for us in our quest to develop a paper bottle,\u201d said Daniela Zahariea, director of technical supply chain and innovation, Coca\u2011Cola Europe.<\/p>\n

\u201cPeople expect Coca\u2011Cola to develop and bring to market new, innovative and sustainable types of packaging. That\u2019s why we are partnering with experts like Paboco, experimenting openly and conducting this first in-market trial.\u201d<\/p>\n

The technology developed by Paboco is designed to create 100% recyclable bottles made of sustainably sourced wood with a bio-based material barrier capable of resisting liquids, CO2 and oxygen, and suitable for beverages, beauty products and other liquid goods. The ultimate goal is a bottle that can be recycled as paper.<\/p>\n

The innovation supports The Coca-Cola Company\u2019s World Without Waste sustainable packaging goal to collect and recycle a bottle or can for every one it sells by 2030, while substantially reducing use of virgin packaging materials and using only 100% recyclable packaging materials. Achieving this vision requires investment in innovation and collaboration with partners to drive collection, recycling and sustainable design.<\/p>\n

Stijn Franssen, R&D packaging innovation manager for Coca\u2011Cola Europe, stresses that the breakthrough technology is still in development. Franssen\u2019s team has been conducting extensive lab testing to assess how the paper bottle performs, holds up and protects its contents.<\/p>\n

\u201cThis is new technology, and we are moving in uncharted territory,\u201d he explained. \u201cWe have to invent the technical solutions as we go along.\u201d<\/p>\n