{"id":62832,"date":"2021-01-27T10:43:35","date_gmt":"2021-01-27T08:43:35","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=62832"},"modified":"2021-01-27T10:43:35","modified_gmt":"2021-01-27T08:43:35","slug":"smarties-becomes-1st-candy-brand-to-shift-to-recyclable-paper-packaging","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/smarties-becomes-1st-candy-brand-to-shift-to-recyclable-paper-packaging\/","title":{"rendered":"Smarties becomes 1st candy brand to shift to recyclable paper packaging"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: left;\"><a href=\"https:\/\/www.csregypt.com\/en\/nestle-invests-30-m-under-sustainable-packaging-drive\/\">Nestl\u00e9<\/a>\u2019s Smarties became the first global confectionery brand to switch to recyclable paper packaging, removing approximately 250 million plastic packs sold globally every year.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">This represents a transition of 90% of the\u00a0<em>Smarties<\/em>\u00a0range, as 10% was previously already packed in recyclable paper packaging.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Nestl\u00e9 began introducing\u00a0<a href=\"https:\/\/www.nestle.co.uk\/en-gb\/media\/pressreleases\/allpressreleases\/nestle-smarties-sharing-block-recyclable-paper-wrapper\"><em>Smarties<\/em>\u00a0sharing block<\/a>\u00a0packed in recyclable paper in the\u00a0UK\u00a0last year.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Alexander von Maillot, Global Head of Confectionery at Nestl\u00e9, said \u201cShifting\u00a0<em>Smarties<\/em>\u00a0packaging to recyclable paper is one of our key sustainable packaging initiatives in the confectionery category. It is a further step in realizing Nestl\u00e9&#8217;s ambition to make all of its packaging recyclable or reusable by 2025 and to reduce its use of virgin plastics by one third in the same period.&#8221;<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The new\u00a0<em>Smarties<\/em>\u00a0paper packaging is sourced sustainably and is made of a coated paper, paper labels or carton board. Information about how to properly dispose of\u00a0<em>Smarties<\/em>\u00a0paper packaging is also included on its labels to raise consumer awareness.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Louise Barrett, Head of the Nestl\u00e9 Confectionery Product Technology Center in York, said: &#8220;Developing safe and convenient paper-based solutions for\u00a0<em>Smarties<\/em>\u00a0has required the pioneering of new materials and testing by Nestl\u00e9 packaging experts at our\u00a0R&amp;D\u00a0Center for confectionery in York,\u00a0UK\u00a0and the Swiss-based Institute of Packaging Sciences. We adapted our existing manufacturing lines to allow for the careful handling that is required for paper, while also ensuring recyclability across all new formats.&#8221;<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Nestl\u00e9 invested significantly to upgrade its factories globally, including in Hamburg, Germany, one of the company&#8217;s largest factories for confectionery products.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The transformation of the\u00a0<em>Smartie<\/em><em>s<\/em> packaging is only one of the brands&#8217; &#8216;SMART Initiatives&#8217;, which aim to support sustainability and enhance the overall product experience.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\n<p dir=\"ltr\" style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>Nestl\u00e9\u2019s Smarties became the first global confectionery brand to switch to recyclable paper packaging, removing approximately 250 million plastic packs sold globally every year. This represents a transition of 90% of the\u00a0Smarties\u00a0range, as 10% was previously already packed in recyclable paper packaging. Nestl\u00e9 began introducing\u00a0Smarties\u00a0sharing block\u00a0packed in recyclable paper in the\u00a0UK\u00a0last year. Alexander von Maillot, [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":62833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6702,984,6030],"tags":[6686,6251,9955,9954],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smarties becomes 1st candy brand to shift to recyclable paper packaging - Csr Egypt<\/title>\n<meta name=\"description\" content=\"Nestl\u00e9\u2019s Smarties became the first global confectionery brand to switch to recyclable paper packaging, removing 250 million plastic packs\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csregypt.com\/en\/smarties-becomes-1st-candy-brand-to-shift-to-recyclable-paper-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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