{"id":62477,"date":"2021-01-14T21:09:25","date_gmt":"2021-01-14T19:09:25","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=62477"},"modified":"2021-01-14T21:09:25","modified_gmt":"2021-01-14T19:09:25","slug":"crocs-donates-over-860000-pairs-of-crocs-to-medics-in-2020","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/crocs-donates-over-860000-pairs-of-crocs-to-medics-in-2020\/","title":{"rendered":"Crocs donates over 860,000 pairs of\u00a0Crocs to medics in 2020"},"content":{"rendered":"

Crocs company has donated more than 860,000 pairs of\u00a0Crocs to health care workers since the outbreak of the coronavirus<\/a> pandemic in the US, Canada and Europe.<\/p>\n

The donation falls within the framework of its \u201cFree Pair for Healthcare\u201d\u00a0initiative.<\/p>\n

Executives at Crocs not only saw those stressed, overwhelmed frontline workers, but also started getting requests from them for shoes to keep them going during the long hours. The company realized it had an opportunity to offer a little kindness and comfort to a group of loyal customers at a particularly challenging time. Crocs came up with an ambitious idea: to give away 10,000 pairs of shoes every day to people working on the front lines of the COVID-19 epidemic.<\/p>\n

Crocs\u2019 iconic foam clogs \u2014 in black and white, in lemon and mint and leopard print \u2014 arrived on the doorsteps of grateful health care workers and frontline responders, who posted messages and photos of their Crocs.<\/p>\n

Adam Michaels, Crocs\u2019 chief digital officer, says the company created the campaign to help as many people as possible and provide comfort where it was needed most.<\/p>\n

\u201cIt became obvious that we have a product that a group of our consumers have been buying from us for years, and that particular group had an immediate and real need,\u201d he says. \u201cWe thought the best way to give back was to give them the footwear they needed on the front lines\u00a0of fighting COVID-19.\u201d<\/p>\n

Behind the scenes, the campaign was an enormous undertaking. It required building a platform that could fulfill orders, communicate with customers and handle up to 500,000 daily visitors to the site \u2014 while still maintaining enough inventory to fill orders while production was scaled back because of the pandemic.<\/p>\n

Microsoft\u00a0Teams<\/a>\u00a0was integral to the effort, enabling employees working remotely around the US to quickly share designs and documents, provide input and make decisions in real time without getting bogged down by email chains, Michaels says.<\/p>\n

The campaign ramp-up, he says,\u00a0was \u201cone\u00a0of the fastest turnarounds we\u2019ve had for any project, especially of that magnitude.\u00a0Teams was key to that. It allowed us to iterate so much faster than traditional channels. Doing that remotely, without Microsoft Teams,\u00a0in the timeframe\u00a0we had,\u00a0we probably wouldn\u2019t have been able to do it.\u201d<\/p>\n

Teams has been a critical tool for Crocs in other ways during the pandemic. Employees in Europe hosted a sales meeting via a live Teams event, showing and talking through the Crocs line to potential retail customers. Teams was also used to design and launch two seasons of new products, an undertaking that would typically involve flying employees from around the world to Crocs\u2019 headquarters in Niwot, Colorado.<\/p>\n

And regular town hall meetings on Teams have allowed employees to connect with each other and hear directly from the company\u2019s CEO, Andrew Rees, whose dog, Cooper, sometimes makes an appearance.<\/p>\n

Mike Feliton, Crocs\u2019 senior vice president and chief information officer overseeing technology,\u00a0chose Teams for the company\u2019s collaboration platform<\/a>\u00a0because\u00a0it allows users to easily work together in a shared space.<\/p>\n

Crocs rolled out Teams in the summer of 2019,\u00a0and when the pandemic hit \u2014 forcing Crocs to temporarily close most of its 360 stores \u2014 employees companywide immediately turned to Teams to connect and collaborate.<\/p>\n

\u201cWe adopted the platform from our CEO down almost instantaneously,\u201d Feliton says. \u201cTeams has been central to our business.\u201d<\/p>\n

Feliton was so impressed with how Teams helped facilitate Crocs\u2019 health care campaign that he sent an email to Microsoft CEO Satya Nadella, thanking him for the technology.<\/p>\n

The pandemic also prompted Crocs to intensify the\u00a0digital-first strategy it embarked on about five years ago<\/a>. Recognizing that more consumers were shopping online, the company closed some stores and ramped up its marketing efforts on digital channels.<\/p>\n

When COVID-19 hit, Crocs invested heavily with\u00a0Microsoft Advertising\u00a0<\/a>and increased its focus on paid search to target customers who might not have previously bought Crocs online.<\/p>\n

Company official say those efforts contributed to Crocs\u2019\u00a0reported<\/a>\u00a0record\u00a0third quarter\u00a0revenue\u00a0of $361.7 million, with digital sales up\u00a035.5.%.<\/p>\n

Crocs has shifted almost all its operations to\u00a0Microsoft Azure<\/a>, with help from the\u00a0Azure Migration Program<\/a>,\u00a0and is using\u00a0Power BI<\/a>, Microsoft\u2019s data visualization platform, to pull together data from various sources.\u00a0Now, Crocs is getting detailed data reports several times a day through Power BI.<\/p>\n","protected":false},"excerpt":{"rendered":"

Crocs company has donated more than 860,000 pairs of\u00a0Crocs to health care workers since the outbreak of the coronavirus pandemic in the US, Canada and Europe. The donation falls within the framework of its \u201cFree Pair for Healthcare\u201d\u00a0initiative. Executives at Crocs not only saw those stressed, overwhelmed frontline workers, but also started getting requests from […]<\/p>\n","protected":false},"author":410,"featured_media":62480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6261,6031,984],"tags":[9905,6251,9906],"yoast_head":"\nCrocs donates over 860,000 pairs of\u00a0Crocs to medics in 2020 - Csr Egypt<\/title>\n<meta name=\"description\" content=\"Crocs donated over 860,000 pairs of\u00a0Crocs to health care workers since the outbreak of the coronavirus pandemic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csregypt.com\/en\/crocs-donates-over-860000-pairs-of-crocs-to-medics-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crocs donates over 860,000 pairs of\u00a0Crocs to medics in 2020 - 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