{"id":56568,"date":"2020-06-16T02:40:43","date_gmt":"2020-06-16T00:40:43","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=56568"},"modified":"2020-06-16T02:40:43","modified_gmt":"2020-06-16T00:40:43","slug":"were-entering-the-age-of-corporate-social-justice","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/were-entering-the-age-of-corporate-social-justice\/","title":{"rendered":"We\u2019re Entering the Age of Corporate Social Justice"},"content":{"rendered":"

Research<\/a>\u00a0has shown that companies with effective Corporate Social Responsibility (CSR)<\/a> programs are more profitable than those that aren\u2019t. Over the last 50 years, corporations have relied on these programs, which include\u00a0social issue marketing<\/a>,\u00a0philanthropic efforts<\/a>, employee\u00a0volunteer initiatives<\/a>, and diversity and inclusion work, to build their brands and satisfy customers.<\/p>\n

Now, consumers and employees are raising the bar.\u00a0Consumers and employees are now looking for more than Corporate Social Responsibility \u2014 they\u2019re looking for what I call Corporate Social Justice.<\/p>\n

Corporate Social Justice is a reframing of CSR that centers the focus of any initiative or program on the measurable, lived experiences of groups harmed and disadvantaged by society. CSR is a self-regulated framework that has no legal or social obligation for corporations to actually create positive impact for the groups they purport to help. Corporate Social Justice is a framework regulated by the trust between a company and its employees, customers, shareholders, and the broader community it touches, with the goal of explicitly doing good by all of them. Where CSR is often realized through a secondary or even vanity program tacked onto a company\u2019s main business, Corporate Social Justice requires deep integration with every aspect of the way a company functions.<\/p>\n

The need for this fundamental shift has become more apparent over the last few years. AT&T, which won a perfect score on the Human Rights Campaign\u2019s Corporate Equality Index in 2017,\u00a0was widely criticized<\/a>\u00a0for donating more than $2.5 million to anti-gay politicians that same year. Toms, whose one-for-one giving model won widespread accolades, eventually\u00a0scrapped<\/a>\u00a0its model after it was revealed that its donations had disrupted local economies and producers. Amazon, which recently tweeted a statement expressing solidarity with Black communities, was\u00a0immediately criticized<\/a>\u00a0for its selling of facial-recognition technology to law enforcement agencies and extreme underrepresentation of Black professionals. (Amazon later announced\u00a0a one-year moratorium<\/a>\u00a0on police use of its facial recognition technology.)<\/p>\n

Consumers and other stakeholders want companies that see social good as a necessity, not just a marketing strategy. It\u2019s up to companies to respond to this new challenge. Here\u2019s how:<\/p>\n

Begin with a goal or vision for a more just society.<\/strong><\/h3>\n

When picking a goal or vision, don\u2019t just go with a goal that your CEO likes. Vanity projects aren\u2019t enough. Instead, develop a thoughtful and intentional process that brings together representatives from your various stakeholder groups to determine which issues lie at the intersection of your company\u2019s mission and the unmet needs of its stakeholders.<\/p>\n

The objective of this exercise isn\u2019t to arrive at a goal that sounds impressive. It\u2019s to arrive at a vision that your company is best equipped to play a part in creating. The Chicago Community Trust, for example,\u00a0recently set a goal<\/a>\u00a0to close the wealth gap between Latinx, Black, and white households in Chicago.<\/p>\n

Thoughtfully situate your company within the broader ecosystem surrounding that goal.<\/strong><\/h3>\n

Companies looking to address systemic racism in policing, for example, must work to understand the\u00a0racial history of policing<\/a>,\u00a0the advent of mass incarceration<\/a>,\u00a0the militarization of police departments<\/a>, and\u00a0the relationship between community resources and the crime rate<\/a>.<\/p>\n

Don\u2019t try to distance your company from these analyses. Most companies play a role in creating and maintaining inequities through their supply chains, hiring strategies, and the customer bases they serve \u2014 or don\u2019t serve. At a bare minimum, any company which counts Black consumers among its audience (that should be all of them) needs to understand the historical context that informs their buying, spending, and engagement.<\/p>\n

Build robust and representative working groups that connect the company with its stakeholders.<\/strong><\/h3>\n

The goal of these groups is to fully explore the impact of the company\u2019s actions on various stakeholders, and to use this knowledge to proactively inform how the company acts on and reacts to society. For example, if a company is looking to release a public statement on anti-Black racism, its process to develop that message should heavily involve Black entry-level employees, managers, and senior leaders, Black customers, and any other Black communities that interact with the company\u2018s products or services.<\/p>\n

This work is challenging, especially in moments of crisis that place an additional burden on those most marginalized. Ensure that all members are compensated for their participation and can opt out at any time. Done right, these working groups can inform your company\u2019s strategic priorities, help leaders make tough decisions in the public eye, and allow them to respond to pressing current events in ways that resonate with your stakeholders. For employees and stakeholders outside of the company, working groups can empower their voice, represent their perspectives in decision-making, and build trust between them and the company.<\/p>\n

Take a stance.<\/strong><\/h3>\n

Corporate Social Justice is not a feel-good approach that allows everyone to be heard, and by nature it won\u2019t result in initiatives that will make everyone happy. The first step that many companies have taken by publicly supporting Black Lives Matter through public statements and donations is an example of that: a commitment to taking a stance, even if it alienates certain populations of consumers, employees, and corporate partners. The company must decide that it is okay with losing business from certain groups (say, white supremacists or police departments), since taking money from those groups would run counter to its Corporate Social Justice strategy.<\/p>\n

Regularly evaluate progress.<\/strong><\/h3>\n

Corporate Social Justice is an ongoing commitment to achieve a vision of justice or equity in partnership with stakeholders. To build accountability into the process, goals and metrics should be set by working groups and translated by senior leaders into directives for the entire company. While companies have no legal obligation to meet these metrics, their relationships with stakeholders \u2014 especially their employees and external communities \u2014 are regulated by trust. Continued failure to meet goals damages this trust and sours the efficacy of working groups. Meeting goals maintains and grows a company\u2019s reputation for good, the trust stakeholders have in it, and the ability of working groups to continue bringing benefit to all parties.<\/p>\n

Corporate Social Justice is a new paradigm that imagines a healthier and mutually beneficial relationship between companies and the communities they interact with. It is driven by the growing desire of socially-aware consumers and employees for companies, especially socially-conscious and forward-thinking companies, to do better. Companies have an opportunity to rise to the occasion and leverage their influence to build a better world for all \u2014 including themselves.<\/p>\n","protected":false},"excerpt":{"rendered":"

Research\u00a0has shown that companies with effective Corporate Social Responsibility (CSR) programs are more profitable than those that aren\u2019t. Over the last 50 years, corporations have relied on these programs, which include\u00a0social issue marketing,\u00a0philanthropic efforts, employee\u00a0volunteer initiatives, and diversity and inclusion work, to build their brands and satisfy customers. Now, consumers and employees are raising the […]<\/p>\n","protected":false},"author":410,"featured_media":56569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6702,984,6047],"tags":[6251],"yoast_head":"\nWe\u2019re Entering the Age of Corporate Social Justice - Csr Egypt<\/title>\n<meta name=\"description\" content=\"Research\u00a0has shown that companies with effective Corporate Social Responsibility (CSR) programs are more profitable than those that aren\u2019t. .\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csregypt.com\/en\/were-entering-the-age-of-corporate-social-justice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We\u2019re Entering the Age of Corporate Social Justice - Csr Egypt\" \/>\n<meta property=\"og:description\" content=\"Research\u00a0has shown that companies with effective Corporate Social Responsibility (CSR) programs are more profitable than those that aren\u2019t. .\" \/>\n<meta property=\"og:url\" content=\"https:\/\/csregypt.com\/en\/were-entering-the-age-of-corporate-social-justice\/\" \/>\n<meta property=\"og:site_name\" content=\"Csr Egypt\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/csregypt\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-16T00:40:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/csregypt.com\/wp-content\/uploads\/2020\/06\/Jun20_15_530679148-768x432-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marwa Zein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@egyptcsrforum\" \/>\n<meta name=\"twitter:site\" content=\"@egyptcsrforum\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marwa Zein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/csregypt.com\/en\/were-entering-the-age-of-corporate-social-justice\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/csregypt.com\/en\/were-entering-the-age-of-corporate-social-justice\/\"},\"author\":{\"name\":\"Marwa Zein\",\"@id\":\"https:\/\/csregypt.com\/#\/schema\/person\/5df2c73ec5c5eaada424a85f98cd7bec\"},\"headline\":\"We\u2019re Entering the Age of Corporate Social Justice\",\"datePublished\":\"2020-06-16T00:40:43+00:00\",\"dateModified\":\"2020-06-16T00:40:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/csregypt.com\/en\/were-entering-the-age-of-corporate-social-justice\/\"},\"wordCount\":1093,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/csregypt.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/csregypt.com\/en\/were-entering-the-age-of-corporate-social-justice\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/csregypt.com\/wp-content\/uploads\/2020\/06\/Jun20_15_530679148-768x432-1.jpg\",\"keywords\":[\"csr\"],\"articleSection\":[\"CSR\",\"news\",\"op-ed\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/csregypt.com\/en\/were-entering-the-age-of-corporate-social-justice\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/csregypt.com\/en\/were-entering-the-age-of-corporate-social-justice\/\",\"url\":\"https:\/\/csregypt.com\/en\/were-entering-the-age-of-corporate-social-justice\/\",\"name\":\"We\u2019re Entering the Age of Corporate Social Justice - 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