{"id":53518,"date":"2020-03-18T22:06:58","date_gmt":"2020-03-18T20:06:58","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=53518"},"modified":"2020-03-18T22:06:58","modified_gmt":"2020-03-18T20:06:58","slug":"is-your-csr-missing-the-mark-some-of-the-best-ways-to-give-back-in-2020","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/is-your-csr-missing-the-mark-some-of-the-best-ways-to-give-back-in-2020\/","title":{"rendered":"Is Your CSR Missing The Mark? Some Of The Best Ways To Give Back In 2020"},"content":{"rendered":"

As the saying goes, \u201cWith great power comes\u00a0great responsibility<\/a>.\u201d Even if some leaders don\u2019t see that, employees and consumers certainly do.<\/p>\n

Without a strong community, even a large company will struggle to survive. And as older generations transition out of the workforce, that\u2019s only going to become truer.\u00a0Three-quarters<\/a>\u00a0of Millennial workers will take a pay cut for the opportunity to serve a socially responsible company.<\/p>\n

Not every effort will resonate with people \u2014 inside or outside your company. There are a few ways to pinpoint opportunities that will support causes you care about\u00a0and<\/em>\u00a0capture people\u2019s attention.<\/p>\n

Patagonia\u2019s\u00a01% For the Planet<\/a>\u00a0initiative makes sense. Imagine, instead, if the outdoor brand were to support something like cancer research.<\/p>\n

Every dollar invested in defeating cancer is well spent. But consumers would likely be left scratching their heads, and Patagonia\u2019s team likely wouldn\u2019t have the background knowledge to maximize its investment.<\/p>\n

Make it meaningful.<\/strong><\/h3>\n

Tom\u2019s Shoes recently\u00a0moved away from<\/a>\u00a0its \u201cOne for One\u201d model not because shoes aren\u2019t considered necessary around the world, but because different areas of the world have different needs. Garment factory workers in third-world countries may need water or housing more than they need another pair of shoes.<\/p>\n

Promote it \u2014 but don\u2019t overdo it.\u00a0<\/strong><\/h3>\n

Nothing says \u201cjust for show\u201d like spending more to promote a CSR campaign than you spent on the initiative itself. Don\u2019t be afraid to get the word out, but ask whether you could be doing more good with the amount you\u2019re spending on marketing. As a rule of thumb, spend less than a quarter of your overall investment on marketing.<\/p>\n

Those strategy-level CSR concerns matter. But what consumers really care about is how the rubber meets the road.<\/p>\n

CSR Efforts That Consumers Embrace<\/strong><\/h2>\n

Consumers know donations do good in the world. But they also see money as a table-stakes approach to corporate social responsibility. To show you\u2019re serious, consider:<\/p>\n

1. Planting trees<\/strong><\/h3>\n

Industrialization has certainly moved economies forward, but it comes at a cost: damage to our planet. The production of hazardous materials, the use of pesticides, and the disposal of old goods all degrade our environment.<\/p>\n

Many companies are working to reduce their emissions, create reusable packaging, and change production procedures, which is great. But others, like Woodchuck USA, are actually working to restore damaged lands. Woodchuck\u2019s\u00a0Buy One Plant One<\/a>\u00a0initiative plants a tree for every customized wooden item it sells.<\/p>\n

What\u2019s more, Woodchuck USA lets other companies contribute. Land Rover, in conjunction with Woodchuck, planted 20,000 trees by purchasing sustainable gifts for its clients and employees. If that money\u2019s going to be spent, anyway, why not use it to give back?<\/p>\n

2. Mentoring<\/strong><\/h3>\n

There\u2019s nothing more powerful than guidance from someone who\u2019s been there, done that. Encourage employees to use their time to lift others up.<\/p>\n

This doesn\u2019t have to be an in-person initiative. Bank of America\u2019s \u201cBetter Money Habits<\/a>\u201d provides financial education to single mothers, working families, and elderly people nearing retirement.<\/p>\n

Notice how Bank of America\u2019s program aligns with its business and moves beyond monetary donations. Employees can help vulnerable members of the Bank of America community \u2014 especially those who otherwise might not be able to afford financial counseling \u2014 to create economic mobility.<\/p>\n

3. Feeding the hungry<\/strong><\/h3>\n

Another popular way that organizations are moving beyond financial support is in feeding hungry people. While we often think of hunger as a third-world problem, it\u2019s here, too. In the U.S., more than\u00a037 million<\/a>\u00a0people struggle with hunger, including more than 11 million children.<\/p>\n

Any food service company or restaurant can make a difference here. Panera Bread gives daily contributions through its\u00a0Day-End Dough-Nation<\/a>\u00a0program. Each location donates its unsold bread and baked goods to local hunger relief organizations. Panera Bread could easily sell day-old items at a discounted rate, but it instead chooses to feed those in need \u2014 aligning with its commitment to feeding people fresh, high-quality foods.<\/p>\n

4. Protecting kids<\/strong><\/h3>\n

Preventing bullying is the sort of CSR initiative everyone can get behind. But while financing anti-bullying programs is important, so is showing kids what kindness looks like.<\/p>\n

Take Kind Lips, a lip balm company that\u00a0emphasizes kindness<\/a>. For every product sold, Kind Lips donates 20% of profits to its anti-bullying partners. In addition to $30,000 in financial donations, Kind Lips has given 40,000 tubes to students to teach kindness.<\/p>\n

Partnerships, which show solidarity, also work well for child-related causes. Kind Lips\u2019 kindness caught the attention of Ellen DeGeneres. Be Kind by Ellen is the television personality\u2019s subscription service full of her favorite handpicked products that are making a difference around the world.<\/p>\n

Corporate social responsibility<\/a>\u00a0is evolving. Although the principles behind it aren\u2019t new, the ways companies demonstrate a social conscience are changing. Small actions add up, both in the eyes of consumers and in the future of our world.<\/p>\n","protected":false},"excerpt":{"rendered":"

As the saying goes, \u201cWith great power comes\u00a0great responsibility.\u201d Even if some leaders don\u2019t see that, employees and consumers certainly do. Without a strong community, even a large company will struggle to survive. And as older generations transition out of the workforce, that\u2019s only going to become truer.\u00a0Three-quarters\u00a0of Millennial workers will take a pay cut […]<\/p>\n","protected":false},"author":410,"featured_media":53520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[984,6047],"tags":[6251,6984],"yoast_head":"\nIs Your CSR Missing The Mark? 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