{"id":52960,"date":"2020-03-08T17:16:03","date_gmt":"2020-03-08T15:16:03","guid":{"rendered":"https:\/\/www.csregypt.com\/?p=52960"},"modified":"2020-03-08T17:16:03","modified_gmt":"2020-03-08T15:16:03","slug":"vodafone-strives-to-increase-diversity-in-tech","status":"publish","type":"post","link":"https:\/\/csregypt.com\/en\/vodafone-strives-to-increase-diversity-in-tech\/","title":{"rendered":"Vodafone strives to increase diversity in tech"},"content":{"rendered":"<p style=\"direction: ltr;\">With International Women\u2019s Day on the horizon (8 March)<strong>,\u00a0<\/strong><a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwjM0JLQ14XoAhVC4O0KHas8AxcYABAAGgJkZw&amp;sig=AOD64_3JGVi7JSVfJTS2r3Miah99V1XSSQ&amp;q=&amp;ved=2ahUKEwj_t4vQ14XoAhVWi1wKHTAyCtkQ0Qx6BAgeEAE&amp;adurl=\">Vodafone<\/a><strong>\u00a0<\/strong>is taking the opportunity to make a strong CSR statement to the tech industry.<\/p>\n<p style=\"direction: ltr;\"><a href=\"https:\/\/newscentre.vodafone.co.uk\/press-release\/changetheface-to-improve-diversity-and-representation-in-tech-sector\/\">Announcing the launch<\/a>\u00a0of its #ChangeTheFace campaign, the company is hoping to increase awareness of the need for diversity and inclusion across the sector, following research that only 13% of UK women consider a career in tech realistic for them.<\/p>\n<p style=\"direction: ltr;\">Perhaps even more telling, the company\u2019s research found that 29% of people felt alienated by modern advertising relating to technology, with the inference that women are less likely to feel target by these ads than men.<\/p>\n<h4 style=\"direction: ltr;\"><strong>Making progress<\/strong><\/h4>\n<p style=\"direction: ltr;\">#ChangeTheFace is Vodafone\u2019s reaction: to literally \u2018change the face\u2019 of an industry which clearly has perception issues in the social consciousness.<\/p>\n<p style=\"direction: ltr;\">Other telecoms, such as\u00a0<a href=\"https:\/\/www.nokia.com\/\">Nokia<\/a>\u00a0and\u00a0<a href=\"http:\/\/ericsson.com\/\">Ericsson<\/a>, have already joined forces and voiced their support for the campaign, making similar commitments to help shape a new way forward.<\/p>\n<p style=\"direction: ltr;\">Speaking about the initiative, Nick Jeffery, CEO of Vodafone, said, \u201cWe are committed to being the best employer for women by 2025 and as part of this we are calling on the industry and suppliers that we work with to act now to bring more diversity to their organizations.<\/p>\n<p style=\"direction: ltr;\">\u201cBy reducing stereotypes and encouraging everyone to think about the different faces of our organizations, we can really start to make progress.<\/p>\n<p style=\"direction: ltr;\">\u201cI\u2019m proud to say that we now have a 50:50 gender-balanced UK board and will continue to prioritize inclusivity across every part of the business.\u201d<\/p>\n<h4 style=\"direction: ltr;\"><strong>Solving the problem with CSR<\/strong><\/h4>\n<p style=\"direction: ltr;\"><a href=\"https:\/\/www.mckinsey.com\/industries\/technology-media-and-telecommunications\/our-insights\/closing-the-tech-gender-gap-through-philanthropy-and-corporate-social-responsibility\">Research<\/a>\u00a0conducted by McKinsey &amp; Company paints a similarly imbalanced picture of tech companies in the US, with women under-represented across the board, particularly women from ethnic minority backgrounds.<\/p>\n<p style=\"direction: ltr;\">According to the report, only 19% of Bachelor\u2019s degrees in computer science were awarded to women and only 26% of the total computing workforce positions.<\/p>\n<p style=\"direction: ltr;\">This is despite the fact that a lack of diversity and inclusion has been shown to have a great detriment on a company\u2019s productivity, capacity for innovation and overall performance.<\/p>\n<p style=\"direction: ltr;\">\u201cDiverse teams, including those with greater gender diversity, are on average more creative, innovative, and, ultimately, are associated with greater profitability,\u201d said McKinsey in the research.<\/p>\n<p style=\"direction: ltr;\">\u201cThis strong positive correlation between higher levels of employee diversity and stronger financial performance has been demonstrated consistently across sectors and geographies, and tech is no different.\u201d<\/p>\n<p style=\"direction: ltr;\">Companies in the sector should take note and implement changes accordingly, as this, along with most CSR issues, represents not just a smarter change for society, but for business too.<\/p>\n<p style=\"direction: ltr;\">\n","protected":false},"excerpt":{"rendered":"<p>With International Women\u2019s Day on the horizon (8 March),\u00a0Vodafone\u00a0is taking the opportunity to make a strong CSR statement to the tech industry. Announcing the launch\u00a0of its #ChangeTheFace campaign, the company is hoping to increase awareness of the need for diversity and inclusion across the sector, following research that only 13% of UK women consider a [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":52961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6702,984],"tags":[6251,6209],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vodafone strives to increase diversity in tech - Csr Egypt<\/title>\n<meta name=\"description\" content=\"With International Women\u2019s Day on the horizon (8 March),\u00a0Vodafone\u00a0is taking the opportunity to make a strong CSR statement to the tech industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csregypt.com\/en\/vodafone-strives-to-increase-diversity-in-tech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vodafone strives to increase diversity in tech - Csr Egypt\" \/>\n<meta property=\"og:description\" content=\"With International Women\u2019s Day on the horizon (8 March),\u00a0Vodafone\u00a0is taking the opportunity to make a strong CSR statement to the tech industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/csregypt.com\/en\/vodafone-strives-to-increase-diversity-in-tech\/\" \/>\n<meta property=\"og:site_name\" content=\"Csr Egypt\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/csregypt\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-08T15:16:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/csregypt.com\/wp-content\/uploads\/2020\/03\/GettyImages-1156142412.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"778\" \/>\n\t<meta property=\"og:image:height\" content=\"518\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marwa Zein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@egyptcsrforum\" \/>\n<meta name=\"twitter:site\" content=\"@egyptcsrforum\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marwa Zein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/csregypt.com\/en\/vodafone-strives-to-increase-diversity-in-tech\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/csregypt.com\/en\/vodafone-strives-to-increase-diversity-in-tech\/\"},\"author\":{\"name\":\"Marwa Zein\",\"@id\":\"https:\/\/csregypt.com\/#\/schema\/person\/5df2c73ec5c5eaada424a85f98cd7bec\"},\"headline\":\"Vodafone strives to increase diversity in tech\",\"datePublished\":\"2020-03-08T15:16:03+00:00\",\"dateModified\":\"2020-03-08T15:16:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/csregypt.com\/en\/vodafone-strives-to-increase-diversity-in-tech\/\"},\"wordCount\":425,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/csregypt.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/csregypt.com\/en\/vodafone-strives-to-increase-diversity-in-tech\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/csregypt.com\/wp-content\/uploads\/2020\/03\/GettyImages-1156142412.jpg\",\"keywords\":[\"csr\",\"vodafone\"],\"articleSection\":[\"CSR\",\"news\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/csregypt.com\/en\/vodafone-strives-to-increase-diversity-in-tech\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/csregypt.com\/en\/vodafone-strives-to-increase-diversity-in-tech\/\",\"url\":\"https:\/\/csregypt.com\/en\/vodafone-strives-to-increase-diversity-in-tech\/\",\"name\":\"Vodafone strives to increase diversity in tech - 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