L\u2019Or\u00e9al – the leading international cosmetics company – will take part in Expo 2020 Dubai – which is due to open in October- to highlight how it uses artificial intelligence and innovation to produce sustainable beauty products.<\/p>\n
At the six-month expo, the French beauty company will showcase how it carved its name over more than a century as a pioneer in the use of technology in the beauty industry.<\/p>\n
At a number of conferences and talks during the expo, senior members from its leadership team will highlight the company\u2019s use of augmented reality and artificial intelligence in developing and retailing the billions of products it sells annually, as well as how it is shaping the future of the beauty industry.<\/p>\n
\u201cAt L\u2019Or\u00e9al, our mission is to meet the beauty needs and aspirations of women and men in every part of the world,\u201d said Alexandre Popoff, L\u2019Or\u00e9al\u2019s Executive Vice-President Eastern Europe and Africa, Middle East.<\/p>\n
\u201cOur vision of beauty is sustainable, tailor-made and powered by new technologies, to make beauty products and services even more accessible, adapted and inspiring to all,\u201d he added. \u201cWe are thrilled and honored to partner with Expo 2020 Dubai, which is a perfect place to present our innovations and share our vision of the future with people coming together from all over the world.\u201d<\/p>\n
L\u2019Or\u00e9al and Expo 2020 Dubai has announced the signing of their\u00a0partnership making L\u2019Or\u00e9al Expo\u2019s Official Beauty Products and Services Partner with a focus on\u00a0sustainability, innovation and beauty.<\/p>\n
L\u2019Or\u00e9al will partner with Expo 2020 Dubai to present latest beauty products and services and\u00a0participate in events showcasing the future of beauty, driven by personalization, new technologies and\u00a0sustainable innovation.<\/p>\n
L\u2019Or\u00e9al will operate beauty studios and a pop-up store inside the Expo and\u00a0offer visitors access to talks and conferences, beauty shows and immersive experiences onsite.<\/p>\n
L\u2019Or\u00e9al will also have a presence in the French Pavilion, where the Group will host high-level B2B\u00a0sessions and events with key stakeholders around women empowerment, climate change, technology\u00a0and the future of beauty.<\/p>\n
Mohammed Alhashmi, Chief Technology Officer, Expo 2020 Dubai, said: \u201cInnovation touches\u00a0every aspect of Expo 2020, and through our partnership with L\u2019Or\u00e9al, a long-time leader and pioneer\u00a0in the beauty industry, Expo 2020 visitors will discover first-hand its contribution to shaping this bright,\u00a0dynamic sector in the future.\u201d<\/p>\n
Alexandre Popoff, Executive Vice-President Eastern Europe and Africa, Middle East at L\u2019Or\u00e9al,said: \u201cAt L\u2019Or\u00e9al, our mission is to meet the beauty needs and aspirations of women and men in every\u00a0part of the world. Our vision of beauty is sustainable, tailor-made and powered by new technologies, to\u00a0make beauty products and services even more accessible, adapted and inspiring to all. We are thrilled\u00a0and honored to partner with Expo 2020 Dubai, which is a perfect place to present our innovations\u00a0and share our vision of the future with people coming together from all over the world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
L\u2019Or\u00e9al – the leading international cosmetics company – will take part in Expo 2020 Dubai – which is due to open in October- to highlight how it uses artificial intelligence and innovation to produce sustainable beauty products. At the six-month expo, the French beauty company will showcase how it carved its name over more than […]<\/p>\n","protected":false},"author":410,"featured_media":51564,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[984,6030],"tags":[7166,6328,6315],"yoast_head":"\n